Salesforce’s approach to partnerships - being an “open book”

In this clip, taken from an interview about finding the right partnerships to build businesses, Vice President of Salesforce Baman Motivala explains how Salesforce remained open as a company as a result of its approach to APIs and integration, which enabled a lot of business value.
You can find more great advice in this article about how Salesforce’s API-first approach led to an open, transparent business model that lets partners pivot and extend solutions: https://www.nokia.com/networks/csp/unlock-business-potential/ecosystems/alone-to-alliance

Source: Nokia YouTube