• EE has created the first ever virtual reality EE British Academy Film Awards quiz in 360 degrees
  • 2018 EE British Academy Film Awards host Joanna Lumley invites viewers to take part in this first-of-its-kind interactive quiz
  • The quiz will be available for film fans to play on EE’s Facebook and YouTube pages and shown on Google Daydream headsets in EE’s five showcase stores and until the end of February

14th February 2018: EE, the UK’s largest mobile operator and part of the BT Group, has created an interactive virtual reality quiz, testing film fans on their movie knowledge ahead of the EE British Academy Film Awards.

Set against a spectacular 360 degree backdrop in the Savoy hotel overlooking the River Thames, 2018 EE British Academy Film Awards host Joanna Lumley plays the role of quizmaster, testing viewers on their movie trivia.

The unique quiz format sees Joanna ask a series of questions, inviting the viewer to look around the room where they will see the possible answers suspended in virtual reality. After a five second countdown, the viewer is invited to turn back to face Joanna where the correct answer is revealed.

Film fans wishing to experience this interactive quiz in 360 degrees can do so by visiting EE’s Facebook or YouTube pages on their smartphone or by heading to one of EE’s five showcase stores where they try a Google Daydream headset for the full immersive experience.

To take the virtual reality EE British Academy Film Awards quiz with Joanna Lumley visit EE’s Facebook or YouTube pages using a smartphone or head to any EE showcase store (Westfield Stratford, Westfield White City, Tottenham Court Road, Nottingham Victoria, Oxford Westgate) before the end of February.

For more information on EE’s partnership with BAFTA visit ee.co.uk/bafta.

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For more information, please contact M&C Saatchi PR on [email protected]

About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK’s biggest and fastest mobile network, having pioneered the UK’s first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE’s 4G coverage extends to more than 90% of the UK’s landmass (equal to more than 99% of the UK population) and EE has an ambition to extend 4G to 95% UK geographic coverage by 2020

EE has received extensive independent recognition, including being ranked the UK’s best overall network by RootMetrics®; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016 and 2017 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

Find us:

Facebook at: facebook.com/ee

Twitter at: twitter.com/ee

YouTube at: youtube.com/ee

About BAFTA

The British Academy of Film and Television Arts (BAFTA) is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. Through its Awards ceremonies and year-round programme of learning events and initiatives – which includes workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA and Asia – BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new talent, and enables learning and creative collaboration. For advice and inspiration from the best creative minds in working in film, games and television, visit www.bafta.org/guru. For more, visit www.bafta.org.

Source: EE Newsroom