EE TEAMS UP WITH FOOTBALL STARS TO HELP THE NATION LEARN BRITISH SIGN LANGUAGE

  • EE launches “Support. It’s In Your Hands”, a campaign to keep the 87,000 British Sign Language users in the Deaf community involved in the football conversation by encouraging the use of sign language in both deaf and non-deaf communities
  •  In partnership with the Royal Association for Deaf people (RAD) and the Home Nations Football Associations, EE is upskilling the nation with British Sign Language (BSL) tutorials from the likes of Harry Kane, Mary Earps, Rachel Corsie, Sarina Wiegman, Bukayo Saka and Dion Charles
  • As the lead partner of the Home Nations Football Associations, the campaign will see EE create a hero film showcasing how BSL is incorporated in football, as well as a host of content designed to teach football-themed BSL phrases. EE will also engage content creators to help teach the basics of BSL through the football lens and will facilitate training for colleagues in Deaf Awareness courses
  • For bitesize lessons and more information on how to learn BSL, visit eelearnsmart.co.uk

[21st March 2024, London] – EE has teamed up with a host of footballing stars from the four Home Nations, including Declan Rice, Rachel Corsie, Bukayo Saka, Ella Toone, Harry Kane, Lisa Evans, Dion Charles and Mary Earps, to upskill the nation in British Sign Language (BSL) and help everyone feel a part of the football conversation.

While an estimated 1.2 million adults in the UK have hearing loss severe enough to impede most conversational speech, there are approximately only 150,000 BSL users (87,000 of whom are deaf). “Support. It’s in Your Hands” endeavors to change this by celebrating BSL, using sport as a catalyst to encourage the use of sign language in both deaf and non-deaf communities.

Created by EE with support from the Royal Association for Deaf people (RAD) and the Home Nations Football Associations, the campaign encapsulates the shared vision of creating an inclusive world that works for all.

BSL was officially recognised as a language of England, Wales and Scotland in 2002, and it was recently announced that it will be offered as a GCSE subject from 2025. However, with the number of people with hearing loss projected to increase in coming years (an estimated 14.2 million people in the UK will experience hearing loss by 2035), EE aims to ensure no one feels isolated by leveraging its lead partnership of the four Home Nations Football Associations to encourage the nation to learn some BSL and sign their support. 

International footballers from the four Home Nations will teach BSL phrases in the form of easily digestible bitesize content, which will be available on EE LearnSmart. The EE LearnSmart hub will provide resources to support the learning of football themed BSL, including “goal”, “shoot”, “great defending” or “great tackle” so everyone can actively participate in the conversation surrounding the game.

The campaign launches with a film that shows all the ways, knowingly and unknowingly, BSL is incorporated in football, from the grassroots game to the international stage. The film has been created using a combination of archive footage, fan user-generated content and original content, capturing players and fans across different levels of the game.

To further amplify the campaign, EE will activate across a range of touchpoints including:

·        Playing the film at England’s sold out friendly against Brazil at Wembley Stadium connected by EE and allocating two of its mascot spaces to deaf children who will sign the National Anthem with guidance from RAD’s accredited British Sign Language performer.

·        Harnessing FA partner channels to distribute content to promote the use of and learning of BSL. The highlight of these being the ‘EE BSL challenge’ which sees three male England players take on three Lionesses in an obstacle course that requires them to complete sign-based challenges with the help of four England Deaf squad players.

·        Assembling a squad of five content creators to spread the message of inclusivity far and wide: the squad will consist of Shiona McClafferty, Jazzy Whipps, India Morse, Leon Walker Dobson and Ray Bradshaw, who will produce engaging content that helps teach the basics of BSL through the football lens.

·        Facilitating training for its colleagues in Deaf Awareness courses which include some BSL basics. By encouraging greater Deaf Awareness internally, EE will also contribute to further Deaf Awareness and British Sign Language learning across BT Group, alongside an accessibility audit for consumer facing webpages.

Julie Ratcliffe, Royal Association for Deaf people, Chief Operating Officer said:The Royal Association for Deaf people proudly supports this campaign, dedicated to empowering football fans across the UK and championing inclusivity for deaf and hard of hearing communities. As one of the oldest charities supporting deaf people in the UK, RAD is delighted to offer our expertise and support to this initiative, which promises to upskill the nation in the basics of football themed BSL.”

Pete Jeavons, Marketing Communications Director, BT & EE said: We are committed to ensuring football is a sport for all. As the lead partner of the Home Nations Football Associations, we are proud to drive positive transformation and make the game more accessible for everyone. ‘Support. It’s In Your Hands’ aims to bring about tangible change and increase awareness of British Sign Language. We want to encourage everyone to play their part and make a difference to the shared enjoyment of the beautiful game.”

Stephen Hutchinson, Head of Commercial Partnerships, The FA, said: “Making football a more inclusive ecosystem is hugely important and we are delighted to be working hand in hand with EE to empower all football fans to support people who are deaf or have hearing loss. It’s a sport we all love and everyone deserves to have a say in the football conversation. As part of their sponsorship of Wembley Stadium, we will be working with EE and Royal Association for Deaf people to upskill event staff to provide better support on match days and at concerts.”

The “Support. It’s In Your Hands” campaign is part of EE’s ongoing and longstanding commitment to supporting the para & disability community in football and beyond. Last season this came to life through “New Signing” a campaign which saw the world’s first BSL pundits on televised sport. This is just the start for EE with many more activations planned for the coming year that reinforce EE’s commitment in supporting the Deaf community and people with hearing loss.

EE has worked closely with Royal Association for Deaf people (RAD) as a Charity Partner throughout the campaign to ensure that all accessibility requirements are met.

For more information on how to learn BSL and sign your support, visit eelearnsmart.co.uk.

*This press release has been written to meet language principles which make it easier and more accessible to translate into British Sign Language.

British Sign Language Translation: https://www.youtube.com/watch?v=JEcXK2Sv7rA

Source: EE Newsroom






EE, OFFICIAL PARTNER OF CALL OF DUTY: WARZONE MOBILE, UNVEILS NEW RANGE OF GAMING BUNDLES FEATURING CHOICE OF THE LATEST CONSOLE AND A BACKBONE ONE MOBILE CONTROLLER

EE, OFFICIAL PARTNER OF CALL OF DUTY: WARZONE MOBILE, UNVEILS NEW RANGE OF GAMING BUNDLES FEATURING CHOICE OF THE LATEST CONSOLE AND A BACKBONE ONE MOBILE CONTROLLER

 

  • To celebrate the launch of Call of Duty®: Warzone™ Mobile, EE, the UK’s best mobile network is launching an exclusive range of gaming bundles featuring choice of the latest Xbox X and a Backbone One mobile controller
  • EE’s  new Call of Duty® gaming bundles allow customers to make a saving of up to £550 on the RRP cost
  • All EE mobile customers can also have access to the  bonus in-game content: calling card, charm and emblem that feature the Kawaii Killers to be used in Call of Duty: Warzone Mobile
  • EE’s official partnership of The Call of Duty: Warzone Mobile, forms part of its ongoing ambition to become the UK’s no.1 destination for gaming 

EE, the UK’s best network, today announced a new range of Call of Duty: Warzone Mobile gaming bundles, available via the EE website, EE retail and EE telesales channels, designed to allow customers to make the most of their Call of Duty experience. The offering forms part of EE’s ongoing ambition to be the UK’s no.1 destination for gaming.

Call of Duty: Warzone Mobile ushers in a new era of Call of Duty franchise. Featuring epic battles, movement, and vehicles; authentic operators, weapons, and maps; Call of Duty: Warzone Mobile redefines Battle Royale on the go.

To tie-in with launch, EE’s new range of mobile and console gaming bundles unlock the best possible experience for gaming fans, perfect for those who want to enhance the Call of Duty: Warzone experience.

The bundles come with a Backbone One controller for iOS or Android smartphones. Customers can drop into the game with Backbone’s optimised controller support, level up their weapons and XP with shared progression across Call of Duty: Modern Warfare III and Call of Duty: Warzone, and access exclusive in-game items with Backbone+*. 

All EE mobile customers can also have access to the  bonus in-game content:  calling card, charm and emblem that feature the Kawaii Killers to be used in Call of Duty: Warzone Mobile. All customers have to do is text ‘COD’ to 150 from their smartphone to redeem.

The following new gaming bundles are available to EE Pay Monthly customers from today:

Xbox X gaming bundles: priced at £31 p/m for 24 months with a one off £20 upfront charge, allowing customers to make a saving of £551

•       Xbox Series X + Backbone One Xbox Edition (USBC and Lightning versions available)

•       24 months Xbox Game Pass Ultimate

•       24 months EE Gamer’s Mobile Data Pass and Video Mobile Data Pass

•       Includes exclusive in-game content for Call of Duty: Warzone Mobile with Backbone One purchase*

•       Includes bonus in-game content – calling card, charm and emblem that feature the Kawaii Killers, only available via EE

Alternatively, the Backbone One PlayStation Edition or Backbone One Xbox Edition (USBC and Lightning versions available) with exclusive controller support for Call of Duty: Warzone Mobile are available from EE for a one off payment of £99 or £9 per month, for 11 months with add to plan.

Independent testing by RootMetrics has found EE’s mobile network to be unbeatable for mobile gaming, ideal for Call of Duty: Warzone Mobile. EE’s new Full Fibre broadband service, also provides the perfect accompaniment for those who want to continue playing in the home, offering download speeds of up to 1.6 Gbps, low latency and jitter, perfect during those clutch moments, when quick responses are crucial and every millisecond counts. New EE Full Fibre customers can also unlock further exclusive mobile discounts.

Sam Kemp, Director of Gaming EE, commented: “As part of our drive to become the UK’s no 1 destination for gamers, we are working with some of the biggest gaming brands in the world, such as Call of Duty, to offer customers unique gaming experiences. The launch of our gaming bundles on our award winning mobile network, is yet another example of how we’re rolling out great value gaming offerings that enhance the game play of UK consumers.”

For further information, customers should visit: ee.co.uk/gaming

Notes to Editors

  • *Backbone+ subscribers can take advantage of even more Double XP tokens and exclusive in-game items including a Calling Card, Emblem, and Weapon Charm to customize their loadout in Call of Duty: Warzone Mobile.

Source: EE Newsroom






EE LAUNCHES NEW BRAND CAMPAIGN HIGHLIGHTING BETTER VALUE FOR FAMILIES WITH EE MOBILE

  • EE launches new audience-led campaign, Better Value, highlighting how busy families can get the best value with EE Mobile
  • Better Value uses three familiar everyday situations to showcase how EE Mobile is built for your life, with a wide range of value-added benefits including Stay Connected Data, Data Gifting and Inclusive Extras, available for customers on the UK’s best network
  • The campaign will run across radio, digital out of home (DOOH), YouTube, social and Amazon from Monday 11th March

11th March 2024: EE today launches its new integrated brand campaign, Better Value, that will feature multiple bespoke radio, digital and social executions, highlighting how customers can count on EE Mobile for a great deal more with a wide range of value-added benefits available on the UK’s best network.

The audience-led campaign brings to life the many ways busy families can get better value with EE Mobile. Depicting three familiar everyday situations, from helping you get home on a Friday night – even when you are out of data – to effortlessly sharing data with your children when they have run out, the campaign shows how EE Mobile is built for your life. Top of Form

The three narratives hitting the radio from today are:

1.        Friday night

The first radio clip begins with the familiar voice of Kevin Bacon as he narrates a young woman, Victoria’s, Friday night, set to the backdrop of the ambient sounds of a typical night out. Although Victoria has had a ‘Friday night to remember’, she finds herself in a tricky situation; caught outside in the pouring rain with no mobile data. As she starts to question how she is going to get home, she suddenly remembers that she can still access essential apps like Uber and WhatsApp with Stay Connected Data, ensuring she and her friends have a safe journey home. She proudly announces ‘Uber’s on me guys’, as they all head to the kebab shop for a post-night out snack, waiting for their ride to arrive.

With EE Stay Connected Data, you can stay online and connected even when your monthly data allowance runs out. Running at a slower speed, it works perfectly for calling, texting and using essential apps like Uber, WhatsApp and Maps.

2.       Quiet Night In

The second radio spot features parents Lorraine and Trev, as they enjoy a rare night to themselves. As they sit back to watch a film, they start to think of their daughter Liv, who is out with friends and hasn’t contacted them in a while. At that moment, Lorraine’s phone buzzes, as Liv messages asking if they can share some of their data so that she can upload a dance video to TikTok. The parents duly oblige using EE Data Gifting and return to the comfort of their romantic film – which of course is short-lived as Liv predictably then asks them to pick her up.

EE Data Gifting gives you more control over your family’s data, empowering you to allocate data between your family’s phones and plans, whenever someone is running low. This feature not only maximizes your data allowances but also serves as an effective tool for managing your children’s data usage.

3.      Holiday Mode

In the final radio ad, Kevin Bacon paints the picture of a holidaymaker, Dave, as he sets off on his trip abroad. As the noise of a plane landing rings in the background, Dave suddenly remembers that he has forgotten to send an all-important work email. Fortunately, Dave had already exchanged his sports package for a Roam Abroad Pass from EE Mobile, allowing him to seamlessly send the email and then return to relaxation with a sigh of relief. But not before the sound of emails pinging erupts on Dave’s phone, with Kevin Bacon jokingly questioning if he remembered to put his out of office on.

With EE Mobile Inclusive Extras, you have the flexibility to swap out amazing benefits like Apple Music and a Roam Abroad Pass, whilst also letting you swap them right back the following month. It means you can enjoy extras worth up to £25 a month without having to compromise on the things you love most.

Accompanying the radio campaign are bespoke creative executions for social channels, further demonstrating the value EE Mobile brings to its customers, with content creators explaining the range of EE’s value-added benefits to their grandparents. The campaign underscores EE’s commitment to providing reliable connectivity and inclusive services tailored to meet the diverse needs of its customers.

Pete Jeavons, Marketing Communications Director at EE, comments: “We understand the importance of value for money for our customers, which is why we wanted to highlight the ways we offer our customers more. This campaign showcases how EE Mobile enables our customers to get the most out of their plans, with reliable connectivity for all the family when they need it most, all on the UK’s best network”.

The campaign, created by Saatchi & Saatchi, with media planned and bought by EssenceMediacomX and OOH agency, Posterscope, will sit across radio, digital out of home (DOOH), YouTube, social and Amazon.

EE Mobile has a range of extras that bring you better value. With Stay Connected Data, Data Gifting and Inclusive Extras, customers have got all the ingredients they need to get better value than ever with EE. Search EE Mobile to find out more.

For more information, visit: ee.co.uk

 

ENDS

Credits:

CAMPAIGN TITLE: Value for Money 2024

CLIENT: EE

ADVERTISING AGENCY: Saatchi & Saatchi

CCO: Franki Goodwin

EXECUTIVE CREATIVE DIRECTOR: Will John

SENIOR CREATIVE: Samuel Simmons, George Coyle

CREATIVE: Liz Eisen, Bartek Nowak

PRODUCER: Harriette MacNaughton

EXECUTIVE DESIGN DIRECTOR: Nathan Crawford

CONCEPTUAL DESIGNER: Maarit Koobas

DESIGN LEAD: James Crickmore

DESIGNER: Simon Anderton & Adam Carter

PLANNING LEAD: Olivia Stubbings

SENIOR PLANNER: Ciaran McManus

MANAGING PARTNER: Jonathon Tapper

BUSINESS LEAD: Cameron Saville-Smith

ACCOUNT DIRECTOR: Simon Schwarz

MEDIA BUYING AGENCY: EssenceMediacomX

PRODUCTION COMPANY: Prodigious 

EDITOR: Lizzy Rowlatt

POST-PRODUCTION COMPANY: Prodigious

POST-PRODUCTION PRODUCER: Lisa Cawthorne

SOUND ENGINEER:  Michael Powell & Tom Pugh

 

For more information, please contact M&C Saatchi Talk on [email protected] 

About EE 

EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. 

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform. 

EE’s mobile network continues to receive extensive recognition including UK’s best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

 EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.  

 EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.  

 EE is part of BT Group’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. 

 Follow us on: Facebook at: www.facebook.com/ee  

Twitter at: www.twitter.com/ee  

YouTube at: www.youtube.com/ee  

LinkedIn at: www.linkedin.com/company/ee-uk  

Source: EE Newsroom






UNFINISHED: ELLEN WHITE PENS MEMOIR SHOWING THE IMPACT OF ONLINE HATE

  • UNFINISHED by Ellen White is an incomplete memoir designed to demonstrate the impact online hate can have on girls achieving their sporting potential
  • It is the latest step from EE in their continued work in tackling all forms of online hate
  • It follows new research that found 121 girls give up on their sporting story every day, due in part to the impact of online hate that 44% of girls are subject to
  • For more information on how to combat online, visit eelearnsmart.co.uk

EE has today unveiled ‘UNFINISHED’, a new book written by former Lionesses striker Ellen White that shows the harmful impact of online hate on the sporting careers of girls. The latest campaign in EE’s ongoing mission to tackle all forms of hate, the incomplete autobiography imagines an alternative reality where the career of one of England’s most celebrated footballers is cut short, mimicking the impact that online abuse has on many girls around the country.

A recent YouGov survey, commissioned by EE, has revealed that 121 girls aged 13-19 in the UK give up on their sporting story every day, due in part to the impact of online hate that 44% of girls are subjected to*. In response to this finding, Ellen White has penned a debut autobiography, but the book comes with a crucial twist.

The book starts by documenting Ellen’s experiences as a child, enjoying her football and joining the Arsenal Women academy, notably expressing her disappointment at being banned from playing in the u10 boys’ team at Aylesbury Town. It goes on to describe her ascent to the Under 17’s England training camps and the daunting prospect of moving out of the family home to pursue her sporting dream.

However, at a crucial juncture, her story comes to an end before she can realise her sporting aspirations, highlighting the effect that social media has on young girls in 2024. In a particularly emotive segment, Ellen describes coming face to face with rejection and how that makes her feel.

Highlighting the impact of online hate and the influence it has on girls achieving their sporting potential, the campaign is focused on closing the book on hate for good. ‘UNFINISHED’ showcases an incredible career almost lost to hate, poignantly stopping at a point many girls all over the UK drop out of sport.

An audiobook of UNFINISHED will be available to download on Spotify. Ellen will also feature in content on EE’s LearnSmart Hub around the theme of resilience and determination.  

Ellen White, former England striker, said: “Online hate isn’t just words on a screen: it breaks and stifles potential. Through my own story, I hope to shed light on the impact of cyberbullying and empower girls so they never stop doing what they love.”

Kelly Engstrom, Brand & Demand Generation Communications Director, EE, said: “Our recent YouGov survey exposes a harsh and worrying truth: 121 girls give up on their sporting dreams daily, thanks to the toxic environment that online hate creates. ‘UNFINISHED’ isn’t just a book; it’s a poignant metaphor to demonstrate the damaging results of social media abuse. EE stands committed to eradicating online hate in all its forms, providing tools and support with EE Learn that help create a safe space so everyone can follow their passion, in sport and beyond.”

EE believes it is imperative for social media companies act now to protect users on their platforms. They will maintain the conversation by calling on these companies to take increased action and help the recently passed Online Safety Act drive real change, as well as educating people on the impact of online hate and how to protect themselves online.

This latest campaign is a continuation of EE’s work to create a safer digital world for all. Previously, EE Hope United worked closely with the government ‘to make the UK the safest place in the world to be online’ and for the Online Safety Act to do more to safeguard women and girls online.

Leading the charge for change, they teamed up with Glitch – the UK charity focused on ending online abuse and championing digital citizenship – and lobbied the House of Lords to namecheck women and girls in the Online Safety Act.

The Rt Hon Michelle Donelan MP, Secretary of State for Science, Innovation and Technology, added, “The internet should not serve as a sanctuary for anonymous abuse, and online hate directed at athletes is simply unacceptable. Harassment affects not only the person on the receiving end but can spread a culture of hate, deterring our young people from pursuing their goals.

“I commend Ellen and EE for drawing attention to this important issue. As a Government, we have said enough is enough, and once fully implemented, our landmark Online Safety Act will legally require social media companies to protect users from the scourge of online abuse.”

For more information on how to combat online hate, visit eelearnsmart.co.uk.

Source: EE Newsroom






MUM’S THE WORD: EE TO REMOVE ‘HACKABLE’ MOTHER’S MAIDEN NAME FROM SECURITY QUESTIONS AS DATA SHOWS TWO-THIRDS OF BRITS STILL USE IT FOR SENSITIVE ACCOUNTS

  • New research from EE shows 64% of Brits still use their mother’s maiden name as a security question for bank, utility, or telco accounts
  • EE will remove the option from security questions and is encouraging customers to set up stronger protection such as two-factor-authentication
  • EE expects to block over 10 million attempts to scam its customers this month, having blocked 3.3 million texts, and 4.9 million calls around Mother’s Day last year*

EE is today announcing that it will permanently remove the use of ‘mother’s maiden name’ as a security question for all customers across EE and BT, in a bid to enhance protection against the rising threat posed by scammers. The change follows new research from EE that suggests two-thirds (64%) of the British public still use it as a security backstop for sensitive personal accounts, such as banking, utilities, and other subscriptions.

This Mother’s Day, EE is urging consumers to ‘leave mum out of it’ and opt for more robust two-factor authentication, as part of its ambition to be the safest network in the UK. EE blocked 3.3 million fraudulent text messages, and 4.9 million number spoofing scam calls around Mother’s Day last year and expects to block more than 10 million this month.

Helen Burrows, Policy Director at BT/EE, said: “This Mother’s Day, we want to help people take a small step towards protecting their families from the millions of scam attempts by removing the option to pick your mum’s maiden name as a security question. I was surprised to see one in four Brits say companies don’t give them a choice in the matter, which is one of the reasons we wanted to set an example.”

Mother’s Day is sadly always a scam risk for mums across the UK, as millions of unsolicited yet much-appreciated deliveries turn up on doorsteps across the country, opening the door for the now ubiquitous delivery scam. We stop millions of scam attempts from reaching our customers every month, and this weekend will be no different. I’d urge consumers to be on their guard this weekend for the few that make it through network defences.”

The study, commissioned by EE, shows that two in five (44%) people using their mum’s maiden name as a security question do so for more than one account, with 1 in 20 (6%) doing so across more than five, meaning a correctly guessed answer could give a scammer access to multiple accounts.

The research also shows younger generations are stepping away from using security questions as a last line of defence. Half (53%) of those aged 18 to 34 currently use their mother’s maiden name as a security question, compared to 68% and 70% of people aged 35 to 54 and over 55 respectively.

Delivery Scams

The most common scams around Mother’s Day are delivery-related, as many plan to surprise the mums in their lives with gifts like flowers, chocolates, and champagne. These scams include missed delivery or track delivery text scams, which prompt unsuspecting recipients to click on links that give criminals the opening they need to steal data or money.

As part of its ongoing commitment to keep families safe, EE is taking a stand against scammers by introducing a host of innovations designed to keep fraudsters at bay. Since 2023, it has introduced International SMS blocking, SMS blocking of trusted routes, and Enhanced Call Protection, using AI and other cutting-edge techniques, to address prevalent scams and reinforce network defences.

 

EE’s top tips to avoid scams:

Remember:

  • Take a moment to stop and think and trust your instincts. If it sounds too good to be true or is suspicious, there’s probably a catch
  • Don’t stay on the phone unless you’re 100% sure the caller is genuine
  • Don’t give away any of your personal details or give anyone access to your computer – if you think you might have provided your bank account details, contact your bank immediately
  • Keep your device up to date with the latest software and firewall updates

What to do if you receive a suspicious call:

  • Put the phone down and call back on a trusted number to verify the call
  • Text the phone number and incident to 7726, free of charge, so your mobile phone provider can investigate
  • Block numbers after reporting them
  • Make others aware of these types of calls and the numbers they are coming from, so they are also in the know

For more information, visit https://care.ee.co.uk/_how_to_spot_scams_and_spam           

Source: EE Newsroom






VOTING OPENS FOR THE EE PLAYERS’ CHOICE AWARD, AHEAD OF THE 2024 BAFTA GAMES AWARDS

  • BAFTA Games Awards and EE announce the return of the EE Players’ Choice Award – formerly the EE Game of the Year Award – the only award decided by players themselves
  • The 2024 nominees are: Baldur’s Gate 3, Cyberpunk 2077, Fortnite, Lethal Company, Marvel’s Spider-Man 2 and The Legend of Zelda: Tears of the Kingdom
  • Games fans can now vote for the EE Players’ Choice Award at https://ee.co.uk/baftagames with many of the nominated games available to purchase at the EE Game Store
  • The new award name comes as BAFTA and EE look to highlight the importance of players and the games that have had a huge impact on them over the last year, regardless of console or platform. It also forms part of EE’s ongoing ambition to become the no.1 destination for gaming in the UK
  • Nominations for all other categories will be announced on Thursday 7th March 2024 with the winners announced at the BAFTA Games Awards on Thursday 11th April 2024

TUESDAY 5TH MARCH 2024, LONDON: Today, the six nominees for the EE Players’ Choice Award – formerly known as the EE Game of the Year Award – have been announced ahead of the BAFTA Games Awards on Thursday 11th April 2024.

Brought to fans by EE and its unbeatable network for gaming, the award was first announced in 2021 and celebrates the games that have had the greatest impact on players over the last 12 months. It is the only BAFTA Games Award to be voted for by the public with this now reflected in its name for the first time, and forms part of EE’s ongoing ambition to become the no.1 destination for gaming in the UK.

For the fourth year running, the shortlist was decided by a jury of games experts in February who were tasked with nominating six games that have had an impact on players and captured imaginations around the world. Many of the EE Players’ Choice Award nominated games are also available to purchase at the EE Game Store, the go to destination for UK gamers on any network.

Voting for the EE Players’ Choice Award opens from today and closes at 5pm on Monday 8th April 2024 with the winner announced at the BAFTA Games Awards on Thursday 11th April 2024.

The EE Players’ Choice Award nominees for 2024 are:

BALDUR’S GATE 3 is a story-rich, party-based RPG set in the universe of Dungeons & Dragons, where your choices shape a tale of fellowship and betrayal, survival and sacrifice, and the lure of absolute power. Mysterious abilities are awakening inside you, drawn from a mind flayer parasite planted in your brain. Resist, and turn darkness against itself. Or embrace corruption, and become ultimate evil. Baldur’s Gate 3 is available on Mac, PC, PlayStation 5, Xbox Series X/S.

CYBERPUNK 2077 is an open-world, action-adventure RPG set in the megalopolis of Night City, where you play as a cyberpunk mercenary wrapped up in a do-or-die fight for survival. Phantom Liberty is a spy-thriller expansion for Cyberpunk 2077. When the orbital shuttle of the President of the New United States of America is shot down over the deadliest district of Night City, there’s only one person who can save her — you. Cyberpunk 2077 is available on PC, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One.

FORTNITE: Create, play, and battle with friends for free in Fortnite. Be the last player standing in Battle Royale and Zero Build, experience a concert or live event, or discover over a million creator made games, including racing, parkour, zombie survival, and more. Each Fortnite island has an individual age rating so you can find the one that’s right for you and your friends. Fortnite is available on Android, PC, PlayStation 5, PlayStation 4, Switch, Xbox Series X/S, Xbox One.

LETHAL COMPANY is a cooperative horror game where you play as a contracted worker for the Company, collecting and selling scrap from abandoned, industrialised moons filled with danger and monsters to meet the Company’s profit quota. Explore the wondrous outdoors and rummage through their derelict, steel and concrete underbellies. Just never miss the quota. Lethal Company is available on PC. 

MARVEL’S SPIDER-MAN 2: Spider-Men Peter Parker and Miles Morales face the ultimate test of strength inside and outside the mask as they fight to save the city, each other and the ones they love, from the monstrous Venom and the dangerous new symbiote threat. Marvel’s Spider-Man 2 is available on PlayStation 5.

THE LEGEND OF ZELDA: TEARS OF THE KINGDOM: Embark on a perilous quest to find the missing princess and unravel the truth behind a cataclysmic event that has sent the kingdom into turmoil. You’ll decide your own path through the sprawling landscapes of Hyrule and the mysterious islands floating in the vast skies above. The Legend of Zelda: Tears of the Kingdom is available on Switch.

Pete Jeavons, Marketing Communications Director at EE, said: “We are delighted to announce the nominees for our EE Players’ Choice Award. As part of our ambition to become the no.1 destination for gaming in the UK, we are proud to continue working with the BAFTA Games Awards to champion the games that have had a huge impact on players over the last year and to give the gaming community an opportunity to have their voice heard.”

Tara Saunders, Chair of BAFTA’s Games Committee, said: “A massive congratulations to all of this year’s nominees for the EE Players’ Choice Award. All six of these games have captured the curiosity of players around the world and we’re so pleased this is reflected in the name of the award. Our other category nominations will be revealed live on BAFTA’s YouTube, Twitch, X, Instagram and TikTok channels on Thursday 7th March at 14.00 GMT and we look forward to announcing all the winners on Thursday 11th April.”

The EE Game Store is perfect for anyone looking for the latest video games and gaming products. Available to anyone no matter what mobile or broadband network they are with, the online store will also offer many of the EE Players’ Choice Award nominated games.

EE’s partnership with the BAFTA Games Awards forms part of a wider ambition to become the UK’s no.1 destination for gaming, with bespoke gaming bundles, interest-free flexible payment options, access to great Full Fibre and 5G connectivity, and collaborations with the best partners, including British esports organisation, GIANTX. All of this is designed to create a gaming experience that customers can count on.

For more information on this year’s EE Players’ Choice Award nominated games, please visit the EE Game Store: http://www.ee.co.uk/gaming.

@EE 
#BAFTAGamesAwards #EEPlayersChoice

-ENDS-

Notes to Editors

For more information, please contact M&C Saatchi Talk on [email protected]

How to Watch – BAFTA Games Awards 2024

The 20th BAFTA Games Awards take place on Thursday 11 April 2024, live on major social and streaming platforms around the world at 19.00 BST / 14.00 ET / 11.00 PT. Watch the Awards live on YouTubeTwitch and X.

The Nominations are announced on Thursday 7 March 2024 at 14.00 GMT / 09.00 ET / 06.00 PT. Watch the Nominations live on YouTubeTwitchXInstagram and TikTok.

About the EE Players’ Choice Award

The EE Players’ Choice Award shortlist has been selected from a pool of games that have had the greatest impact on players in 2023. Games eligible for consideration can have been released at any time and on any platform but must have released new content to players between 10th December 2022 and 24th November 2023. Factors considered within the shortlist’s selection include popularity, the scale and innovation of new content, commercial success and cultural impact.

EE Players’ Choice Award Jury Panel

1.       Des Gayle, Deputy Chair of the BAFTA Games committee

2.       Aaron Potter, Gaming Content Creator at Daily Mirror

3.       Ali Plumb, Host and Presenter at BBC Radio 1

4.       Elle Osili-Wood, TV Presenter and Broadcaster

5.       Keza Macdonald, Video Games Editor at The Guardian

6.       Sam Loveridge, Global Editor-In-Chief at GamesRadar

7.       Vicky Jessop, Commissioning Editor and Culture Writer at Evening Standard

8.       Blueyed Beth, Content Creator

9.       Elz The Witch, Presenter

10.   Leahviathan, Content Creator

11.   Marcus Bronzy, Content Creator

12.   Yinsu, Content Creator

About EE

EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. 

 Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform. 

 EE’s mobile network continues to receive extensive recognition including UK’s best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

 EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.  

 EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.  

 EE is part of BT Group’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. 

Follow us on…

Facebook at: www.facebook.com/ee

Twitter at: www.twitter.com/ee

YouTube at: www.youtube.com/ee

LinkedIn at: www.linkedin.com/company/ee-uk

 About BAFTA

BAFTA – the British Academy of Film and Television Arts – is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. Through its Awards ceremonies and year-round programme of learning events and initiatives – which includes workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA, and Asia – BAFTA identifies and celebrates excellence, discovers, inspires, and nurtures new talent, and enables learning and creative collaboration. For more, visit www.bafta.org. BAFTA is a registered charity (no. 216726).

 

Source: EE Newsroom






EE INSPIRES THE NEXT GENERATION AS BAFTA YOUNG PRESENTERS INTERVIEW THE STARS ON THE EE BAFTA FILM AWARDS RED CARPET

  • Richard E. Grant (Saltburn), Sophie Ellis-Bextor and former EE Rising Star Award winners, Emma Mackey and Lashana Lynch stopped by the EE stage at this year’s EE BAFTA Film Awards 2024 to speak to the EE Red Carpet Hosts and previous winners of BAFTA’s Young Presenters Competition, Elsie Adams (11) and Braydon Bent (14)
  • The 2024 EE Rising Star Winner Mia McKenna-Bruce and nominees Phoebe Dynevor and Sophie Wilde spoke to the Young Presenters, giving their expert advice for any budding actors looking to pursue a career in the film industry
  • This follows the launch of EE’s ‘The Stage is Yours’ campaign, featuring a series of workshops to build confidence via its LearnSmart hub from the likes of Top Boy star Micheal Ward, as well as  a TikTok competition where 13–17-year-olds can submit an audition for a chance to feature in a major upcoming British film

Monday 19th February 2024: Last night at the EE BAFTA Film Awards, a star-studded list of names from across the creative industries stopped by as they arrived on the red carpet to speak to EE’s Red Carpet Hosts and previous winners of BAFTA’s Young Presenters Competition, 11-year-old Elsie Adams from Edinburgh and 14-year-old Braydon Bent from Warrington.

The Young Presenters had the chance to interview some of their favourite stars, including Richard E. Grant (Saltburn), previous EE Rising Star Award winners, Emma Mackey and Lashana Lynch, and Sophie Ellis-Bextor who later performed her hit song ‘Murder on the Dancefloor’ during the ceremony.

Whist being interviewed by Elsie and Braydon, the 2024 EE Rising Star Winner Mia McKenna-Bruce (How to Have Sex) gave her expert advice for any budding actors and creatives, before taking home the sought-after prize in the only category at the EE BAFTA Film Awards voted for by the British public. Nominees Phoebe Dynevor (Fair Play) and Sophie Wilde (Talk to Me) also stopped by to give some tips on how to be the most confident version of yourself.

When speaking about how to build confidence, Emma Mackey said, “Confidence takes time and it takes nurturing. You have to really cultivate it and know what makes you feel good. Don’t worry if it doesn’t happen right away, take the time and try to surround yourself with people that give you the boost that you need.

And Lashana Lynch, giving her advice for young, aspiring actors said, Acting is about responding, and you can only respond if you listen.

Other famous faces seen at the EE stage included; Leading Actress and Supporting Actress nominee Sandra Hüller (Anatomy of a Fall and Zone of Interest), actors Daisy Edgar-Jones, Ed Westwick, Amy Jackson, India Amarteifio, Martin Compston, former EE Rising Star nominees, Sheila Atim and Kingsley Ben-Adir and presenters Vogue Williams, Clara Amfo and Alex Zane.

This follows the launch of EE’s ‘The Stage is Yours’ campaign, which delves into the mindset of secondary school children, shining a light on the importance of the arts for life outside the classroom. The campaign focuses on liberating learning from the classroom, with former EE Rising Star and star of Top Boy, Micheal Ward as well as other well-known actors and influencers creating a series of confidence-building digital workshops via EE’s LearnSmart platform.

The campaign also saw the launch of a TikTok competition, leveraging the platform’s stitch feature to give 13-17-year-olds the opportunity to showcase their talent by portraying the ultimate villain in an improvised duet with Micheal Ward. Audition tapes can be submitted by stitching them to Micheal Ward’s video on EE’s TikTok profile @EE, accompanied by the hashtag #eethestageisyours. The winner will be chosen by a panel of film experts and will earn a role in ‘NAZ,’ the highly anticipated biopic of boxing legend Prince Naseem Hamed, produced by the acclaimed team behind the BAFTA-nominated ‘Boiling Point’.

EE is a long-standing partner of the BAFTA Film Awards, committed to nurturing and championing emerging talent through the EE Rising Star Award. EE also continues to use its tools and resources to support the aspirations of the next generation, highlighting its dedication to being the UK’s most personal and customer-focused brand.

 

The BAFTA Young Presenter Competition opens again this year for children and young people aged between 10-18. Entrants are invited to create and submit a short video on why “My Voice Matters”,  linked to the theme of Children’s Mental Health Week. 2024 will mark the eighth year of the Young Presenter Competition, with the coveted award forming part of a wide-ranging programme of Young BAFTA activity including its Young Game Designers (YGD) initiative and the Young BAFTA Roadshow with Place2Be which visits primary schools across the UK. 

– ENDS –

For more information, please contact M&C Saatchi Talk on [email protected] 

About EE 

EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. 

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform. 

EE’s mobile network continues to receive extensive recognition including UK’s best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.  

EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.  

EE is part of BT Group’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. 

Follow us on:Facebook at: www.facebook.com/ee  

Twitter at: www.twitter.com/ee  

YouTube at: www.youtube.com/ee  

LinkedIn at: www.linkedin.com/company/ee-uk  

About BAFTA

BAFTA – the British Academy of Film and Television Arts – is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. Through its Awards ceremonies and year-round programme of learning events and initiatives – which includes workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA, and Asia – BAFTA identifies and celebrates excellence, discovers, inspires, and nurtures new talent, and enables learning and creative collaboration. For more, visit www.bafta.org. BAFTA is a registered charity (no. 216726).

Source: EE Newsroom