· EE launches its latest campaign Dream Big, featuring Kevin Bacon as an astronaut and rock star, to illustrate that the possibilities are endless with the iPhone 14 on EE
· The campaign launches with a 30-second spot during ITV’s Coronation Street on Thursday 22nd September
· The iPhone 14 is available now and comes as EE is the first mobile network to offer Apple One as part of a mobile package with the new Full Works plan for iPhone
22nd September 2022: Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which will launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK’s best network.
The ad begins with Kevin Bacon visiting the EE store to collect his iPhone 14. As Kevin leaves the store, he turns to the camera and begins to imagine the incredible things he can achieve when using Apple’s best ever iPhone, on the UK’s best network.
The ad brings to life Kevin’s dreams; a series of playful vignettes illustrating the endless possibilities when you combine Apple’s most advanced smartphone with the UK’s best network.
The viewer first sees Kevin as a rock star, playing to a packed crowd at a huge stadium; he stops briefly to take a selfie of himself and the crowd with his iPhone 14. The scene then cuts to Kevin as an astronaut, floating in space with his eyes glued to his iPhone 14 screen as he watches an animated clip.
As the sun begins to rise over the corner of his iPhone 14, light glinting on its slickly designed curves, Kevin highlights how beautiful the screen resolution is, ignoring the incredible view below him. Finally, the ad cuts to Kevin standing at a lectern as he makes an impassioned appeal to a crowd of his supporters – “If you’re gonna dream, dream big people!”.
Pete Jeavons, Marketing Communications Director at EE comments: “We’re delighted to offer the iPhone 14 to our customers. As always, Kevin has done a great job of illustrating its features in our latest EE campaign. Every year, Apple’s iPhone launch drives huge excitement amongst our customers and this year is set to be no different. We’re also proud to exclusively include Apple One as part of our Full Works plan for iPhone so when you combine Apple’s best ever iPhone with the UK’s best network, things just keep getting better.”
Saatchi’s Creative Director, William John, said: “For EE’s 2022 iPhone campaign we played up Kevin’s movie stardom. He’s living his dreams with the best iPhone on the best network, and Kevin’s dreams are as big as they come. “
The 30-second TV advert, developed by EE’s advertising agency, Saatchi & Saatchi London, with media planning and buying handled by Essence, goes live with a nationwide TV campaign on Thursday 22nd September, during Coronation Street on ITV. The campaign will also run across video on demand (VOD) with placements on Sky Go’s House of the Dragon, and in cinema during Black Panther: Wakanda Forever and Harry Style’s latest film, Don’t Worry Darling. Additionally, the spot will feature during several other broadcast slots, including:
· Gogglebox (Channel 4) – Friday 23rd September
· The Voice (ITV) – Saturday 24th September
· England vs Germany, UEFA Nations League (Channel 4) – Monday 26th September
· The Great British Bake Off (Channel 4) – Tuesday 27th September
The iPhone 14 is available from EE now. EE customers can exclusively access Apple One as part of a mobile package with the Full Works plan for iPhone. Apple One is the easiest way to get all of Apple’s subscription services in one simple plan, including Apple Music, Apple TV+, Apple Arcade, iCloud+ with 50GB storage, not to mention an inclusive Roam Abroad Pass. For more information, please visit: ee.co.uk
ENDS
For more information, please contact M&C Saatchi Talk: [email protected]
CREDITS:
CAMPAIGN TITLE: DREAM BIG
CLIENT: EE
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Franki Goodwin
EXECUTIVE CREATIVE DIRECTOR: William John
CREATIVE DIRECTOR: Sam Ball
COPYWRITER: Dominic Martin
DESIGN DIRECTOR: Kris Miklos
DESIGNER: Scott Powell
MOTION DESIGNER: Marco Balducci, Sean Connell
PLANNING DIRECTOR: Olivia Stubbings
SENIOR PLANNERS: Jess Bird, Natasha Loeb-Mills
MANAGING PARTNER: Jonathan Tapper
BUSINESS LEAD: Sophie deGraft-Johnson
ACCOUNT DIRECTOR: Cassie Allen
SENIOR ACCOUNT MANAGER: James Graham
AGENCY TV PRODUCER: Sam Topley
AGENCY STUDIO PRODUCER: Emma Whiting
MEDIA BUYING AGENCY: Essence
MEDIA PLANNER: Sophie Franks
PRODUCTION COMPANY: Biscuit
DIRECTOR: Noam Murro
EXECUTIVE PRODUCER: Polly Du Plessis
PROD CO PRODUCER: Cathy Green
PRODUCTION MANAGER: Samantha Somers
1st AD: Jez Oakley
DOP: Fabian Wagner
PRODUCTION DESIGNER: Chris Oddy
CASTING: Hammond Cox
EDITOR: Paul Watts / Scot Cato
EDIT FACILITY: The Quarry
POST-PRODUCTION COMPANY: Framestore
VFX SUPES: Matthew Thomas, Jules Janaud
CG SUPE: Ed Mykolaitis
CREATIVE DIRECTOR: Kamen Markov
POST-PRODUCTION PRODUCER: Alexia Paterson
POST-PRODUCTION COORDINATOR: Chloe Dunn
COLOURIST: Jean-Clement Soret – COMPANY 3
SOUND ENGINEER: Jon Clarke @ Factory
MUSIC SUPERVISION: Josh Gibbard @ Siren
OOH PRODUCTION COMPANY: Prodigious
OOH PROD CO PRODUCER: Adrian Reilly
ARTWORKERS: Jennifer Bourne, Carl Collins, Gary Clamp
DATE RELEASED: 22nd September 2022
CITY / COUNTRY: UK
About EE
EE runs the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK’s best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. Follow us on:
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk
Source: EE Newsroom
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