- Ericsson named as EE’s network partner for The Green Planet AR Experience, powered by EE 5G
- Experience offers guests a window into the secret kingdom of plants through an immersive augmented reality journey, made possible with Edge Computing and a 5G Standalone (SA) private network trial
- Project showcases the unique capabilities of 5G SA and Edge Computing that will power the next generation of media experiences and consumer applications
12th January 2022, London: Ericsson has today been named as EE’s network partner for The Green Planet AR Experience, powered by EE 5G.
Using augmented reality, The Green Planet AR Experience – inspired by The Natural History Unit landmark series, The Green Planet – will take guests on an immersive journey into the secret kingdom of plants.
A 5G private network and Edge Computing infrastructure will be deployed to render beautiful AR graphics in real time to event goers in Central London. Visitors will travel through six digitally enhanced worlds – including rainforests, freshwater and saltwater worlds, the changing seasons and desert landscapes, culminating in the human story and how we can all affect positive change. With the magic of augmented reality and 5G technology, visitors will discover the world of plants on their timescale and from their perspective via a Samsung Galaxy S21 5G smartphone.
The experience will open to the public at 55 Regent Street on 11th February 2022 and will showcase the low latency, high reliability and high bandwidth capabilities of 5G Standalone in the UK, putting the next generation of mobile technology into the hands of consumers and bringing to life a truly high-quality end-user mobile experience.
Katherine Ainley, CEO, Ericsson UK & Ireland, said: “I am thrilled to combine Ericsson’s technology leadership with EE’s drive for innovation to deliver The Green Planet AR Experience. It shows how 5G, and especially 5G Standalone, can be used to create new immersive experiences for consumers that can help to transform our society and build a better understanding of our planet. It is an excellent demonstration of how technology can be used as a platform for a more connected and sustainable future.”
Greg McCall, MD of Networks, BT Group, said: “This pioneering project demonstrates the amazing new experiences the latest innovation in network technology can create. Using the capability of Edge Computing and a Standalone 5G network developed in partnership with Ericsson, we’re able to inspire greater responsibility towards our planet at a time it’s never been more important. The Green Planet AR Experience powered by EE 5G is an important stage of our Standalone and Edge Compute journeys, as EE continues to deliver industry-leading innovation to power the best experiences.”
Put nature at your fingertips, in a ground-breaking experience powered by EE’s 5G network. Free tickets can be booked at: www.TheGreenPlanetExperience.co.uk
The project is another significant milestone in the partnership between the two companies who are already working together to deliver 5G connectivity to millions of EE customers across the UK. As network partners, Ericsson and EE are committed to exploring exciting opportunities for future collaboration around new and innovative 5G services, such as cloud gaming, AR/VR entertainment, immersive communications and private network solutions to meet the growing demands of consumers and enterprise customers.
ENDS
NOTES TO EDITORS:
For more information, please contact:
Ericsson: [email protected]
About The Green Planet 5G AR Consortium
Six of the world’s leading creative, technology and scientific organisations formed The Green Planet 5G AR Consortium to create a new experience inspired by the BBC Studios Natural History Unit landmark series, The Green Planet, presented by Sir David Attenborough.
The consortium is led by immersive content studio Factory 42 and includes BBC Studios, 5G mobile network operator EE, Royal Botanic Gardens, Kew, Talesmith and Dimension Studios. Together they have been working to explore and develop a ground- breaking AR experience inspired by the landmark BBC One upcoming TV series, The Green Planet. The TV show will be presented by Sir David Attenborough.
About Ericsson
Ericsson enables communications service providers to capture the full value of connectivity. The company’s portfolio spans the business areas Networks, Digital Services, Managed Services and Emerging Business. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com
About EE
EE runs the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK’s best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for the 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre and Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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Source: EE Newsroom
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