The iPhone 16 lineup is available to pre-order starting on Friday, September 13, and Apple Watch Series 10, Apple Watch Ultra 2 in black titanium, AirPods 4, AirPods 4 with Active Noise Cancellation (ANC), and AirPods Max are available to pre-order starting today
EE will offer iPhone 16 and iPhone 16 Plus, which are built for Apple Intelligence* with the all-new A18 chip, Camera Control, powerful upgrades to the advanced camera system, the Action button to quickly access useful features, and a big boost in battery life; iPhone 16 Pro and iPhone 16 Pro Max are powered by the A18 Pro chip and built for Apple Intelligence, featuring larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life; Apple Watch Series 10, the thinnest Apple Watch yet, featuring the biggest, most advanced display of any Apple Watch, new sleep apnea notifications**, faster charging, water depth and temperature sensing, and the breakthrough health and fitness insights of watchOS 11; Apple Watch Ultra 2 in a stunning new black finish alongside a new Titanium Milanese Loop band, packed with additional insights including sleep apnea notifications;2 and a groundbreaking new lineup of AirPods models and features, including a brand-new design for AirPods 4 and a new array of colours for AirPods Max.
The powerful iPhone 16 lineup is the perfect companion to EE’s all-new 5G standalone service offering high quality coverage, and a more consistent and reliable connection. EE’s 5G standalone network is now available across fifteen major UK cities, with more places to follow. Customers can take the new iPhone 16 lineup out on EE’s new suite of exciting pay monthly plans for customers. Alongside the all-new 5G standalone network, plans feature:
- Unlimited Watch Data for Apple Watch – Customers will be the only ones in the UK able to connect an existing Apple Watch or add a new Apple Watch and receive inclusive unlimited watch data as part of their plan.
- Network Boost – Customers will experience enhanced performance when they’re in a busy spot. It works over 4G and non-standalone 5G networks, allocating more capacity that means even when customers aren’t on the latest 5G network, they’ll still get great performance.
- Inclusive Extras including Apple One – Customers who choose the All Rounder plan can select Apple Music or Apple TV+ for the duration of their plan, and customers who take a Full Works for iPhone plan can choose Apple One or TNT Sport.
- Roam Abroad – Offering customers the ability to use their plan’s calls, text and data allowance in the EU at no extra cost, with those on a Full Works plan also receiving EE’s Roam Further Pass, which extends to Australia, USA, Canada, Mexico and New Zealand.
EE also offers Flex Pay – giving customers the freedom to choose how much they want to pay upfront and the length of their contract, as well as the option to trade-in an eligible phone for a saving of up to £480 on their iPhone 16 and iPhone 16 Pro plan. Those taking out EE home broadband will benefit from a £20 monthly discount on additional EE mobile SIMs and have the opportunity to be amongst the first in the world to benefit from Wi-Fi 7 on the iPhone 16 lineup, when they take the new Wi-Fi 7 enabled Smart Hub Pro with EE Full Fibre.
Customers will be able to pre-order the iPhone 16 lineup beginning Friday, September 13, with availability on Friday, September 20. The new Apple Watch is available to pre-order now, and the AirPods lineup is available for customers to pre-order from Friday 13th September, with availability beginning Friday, September 20. For complete pricing and availability details, please visit EE.
Marc Allera, CEO of EE said: “We’ve built our new 5G Standalone network for the most innovative technology, including the game-changing new iPhone 16 lineup designed for Apple Intelligence. We’ve been named the UK’s best network 11 years running because EE delivers best-in-class connectivity for gaming, working and entertainment. And we’re matching that with great benefits such as inclusive Apple One access and unlimited Apple Watch data built into our plans, so customers can get the very most out of their new iPhone 16 and iPhone 16 Pro.”
iPhone 16 lineup
iPhone 16 and iPhone 16 Plus are built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and later this year, will help users quickly access visual intelligence to learn about objects or places, interact with information, and ask detailed questions to discover more about the world around them. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. The new A18 chip delivers a huge leap in performance and efficiency, enabling the most demanding AAA games, as well as a big boost in battery life. iPhone 16 and iPhone 16 Plus will be available in five bold colours: black, white, pink, teal, and ultramarine.
iPhone 16 Pro and iPhone 16 Pro Max feature Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks new ways to easily interact with the advanced camera system and later this year, will enable a fast, intuitive way to tap into visual intelligence. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever. iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, white titanium, natural titanium, and desert titanium.
Powered by the same groundbreaking technology as Emergency SOS via satellite, iPhone 16 users are able to connect to the nearest satellite to send and receive texts, emoji, and Tapbacks over iMessage and SMS while outside of cellular and Wi-Fi coverage.*** Later this fall, Roadside Assistance via satellite — which connects users to a roadside assistance provider if they have car trouble while off the grid — expands beyond the U.S. to the U.K.
iPhone 16 and iPhone 16 Pro models can be activated with an eSIM, a more secure alternative to a physical SIM card. With eSIM, users can quickly activate their cellular plan, store multiple cellular plans on the same device, and stay connected. EE supports eSIM Quick Transfer which allows users to transfer their existing plan to their new iPhone, and with eSIM Carrier Activation EE can digitally assign a user’s eSIM directly to their iPhone.
Apple Watch Series 10
Apple Watch Series 10 features a refined design and brings new capabilities to the world’s most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watchOS 11. Apple Watch Series 10 is available in both aluminum and titanium, in an array of stunning colours and finishes. Apple Watch Series 10 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.
Apple Watch Ultra 2
Apple Watch Ultra 2 is available in a striking new black titanium finish, enhanced with features in watchOS 11 that make the most rugged and capable Apple Watch even better. Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch****, the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS 11 brings powerful new features to the best sports watch, with breakthrough insights from training load and the Vitals app; sleep apnea notifications; the Tides app; new customization options for the Action button; and more. Apple Watch Ultra 2 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.
AirPods lineup
The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with ANC. AirPods Max now come in five beautiful new colours, including midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience.
For more details on pricing and data plans, please visit ee.co.uk.
For more details on Apple products, please visit www.apple.com.
Source: EE Newsroom
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