EE will offer the best-ever lineup of iPhone and iPad, including the innovative and elegant iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, and iPhone 13 mini, the highly capable and affordable iPad (9th generation) and iPad mini with a new all-screen design. Redesigned inside and out, iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced pro camera system ever on iPhone, Super Retina XDR display with ProMotion, improved battery life, the Apple-designed A15 Bionic chip with 5-core GPU, and an advanced 5G experience. iPhone 13 and iPhone 13 mini feature the most advanced dual camera system ever in iPhone and the powerhouse A15 Bionic chip in a sleek and durable design. iPad mini features an all-screen design, the A15 Bionic chip, 5G, Center Stage, and more. iPad features the Apple-designed A13 Bionic, Center Stage, True Tone, and now starts with double the storage.
Customers will be able to pre-order the iPhone 13 lineup on September 17, with availability on September 24. Customers can also order iPad and iPad mini beginning on September 17, with availability on September 24. For complete pricing and availability details, please visit www.ee.co.uk/apple
Marc Allera, CEO Consumer Division, BT: “With iPhone 13 lineup available on EE, customers will not only be able to take advantage of the UK’s best 5G network, they can also benefit from the best of EE and Apple services with our exclusive Full Works plan, as well as unique AppleCare Service support, and the option to trade-in their old device. So whether using the iPhone 13 models with new unparalleled camera systems, or gaming with Apple Arcade and catching up on the latest series with Apple TV+, EE customers will be able to make the most from what iPhone 13 has to offer, with coverage in more places than any other network.”
EE will offer iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13, and iPhone 13 mini on a number of plans including The Full Works Plan for iPhone. The Full Works provides the best of Apple services and EE exclusively in one plan. The plan allows EE customers to receive inclusive access to Apple Music, Apple TV+ and Apple Arcade for 24 months, as well as unlimited mobile data and the option to upgrade to a new phone anytime on the UK’s number one network for 4G and 5G.
Those who purchase an iPhone 13 model on a Full Works plan for iPhone can save £15 per month, when they trade in their iPhone X or later. All Full Works plan for iPhone customers also receive Upgrade Anytime, letting them swap their existing phone for a new one when they want, as well as a Service Pack at no extra cost. Service Pack features an annual device MOT and £10 to spend on cases, screen protectors, and an EE Lifetime Guarantee which provides customers with an extended warranty for the lifetime of their contract until they upgrade or leave.
EE also offers Full Cover or Damage Cover insurance with AppleCare Services included which includes repair service at Apple Retail Stores and Apple Authorised Service Providers including selected EE stores, 24/7 priority access to Apple experts by chat or phone and Apple-certified repair or replacement with genuine Apple parts.
EE will also offer a Business Full Works Plan for iPhone. Customers on Business Full Works will also benefit from Upgrade Anytime, enjoy the benefits of Apple TV+, Apple Arcade and Apple Music, plus the option of 500 minutes of international direct dialling allowance for calls made from the UK to Europe and Business Zone countries – all on the UK’s best network for business collaboration.
Featuring an advanced 5G experience with more 5G bands, the iPhone 13 lineup works in more places on 5G for greater coverage and performance.1Available in four stunning finishes — graphite, gold, silver, and the all-new sierra blue — iPhone 13 Pro and iPhone 13 Pro Max, introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience even faster and more responsive. They also introduce the best battery life ever on iPhone with iPhone 13 Pro Max, lasting up to two and a half hours longer in a day than iPhone 12 Pro Max, a new storage capacity of 1TB, and are protected by the Ceramic Shield front cover, tougher than any smartphone glass. With new Ultra Wide, Wide, and Telephoto cameras, the pro camera system gets its biggest advancement ever capturing stunning photos and video, powered by the Apple-designed A15 Bionic. These technologies enable impressive new photo capabilities like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera, and new computational photography features like Photographic Styles to personalize the look of images in the Camera app, and Night mode on all cameras. Video takes a huge leap forward offering Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone.
The next generation iPhone 13 and iPhone 13 mini feature a beautiful design with sleek flat edges in five gorgeous new colors — pink, blue, midnight, starlight, and (PRODUCT)RED.2 Both models feature major innovations including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization offering improvements in low light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. Equipped with the Apple-designed A15 Bionic, iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
The new iPad mini delivers an amazing experience in a gorgeous new array of colors — pink, starlight, purple, and space gray — with a larger 8.3-inch Liquid Retina display. Featuring the Apple-designed A15 Bionic chip, iPad mini delivers up to 80 percent faster performance than the previous generation, making it the most capable iPad mini ever. With 5G now available on iPad mini, customers can do even more with faster wireless connectivity on the go. Users can now stay connected and be even more productive wherever they are. A new USB-C port allows faster connectivity, and new advanced cameras, Center Stage, and support for Apple Pencil (2nd generation)enable new ways for users to capture photos and videos, communicate with loved ones, and jot down their ideas when creativity strikes.
iPad comes equipped with the powerful Apple-designed A13 Bionic chip, delivering a 20 percent performance boost over the previous generation, all while retaining its all-day battery life3 and incredible value. For the first time, True Tone comes to the beautiful 10.2-inch Retina display on iPad, which adjusts screen content to the color temperature of a room. iPad also features a new 12MP Ultra Wide front camera with Center Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15,
and starts with 64GB of storage — twice the storage from the previous generation.
iPad and iPad mini will also be available from EE, with customers able to purchase supporting accessories via EE’s Add to Plan scheme, allowing them to spread the cost over 11 months interest free.
For more details on pricing and data plans, please visit ee.co.uk/apple.
For more details on Apple products, please visit www.apple.com.
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Notes to editors:
1 Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular. 2 Every iPhone 13 (PRODUCT)RED purchase now contributes directly to the Global Fund to combat pandemics like COVID-19 and AIDS. 3 Battery life varies by use and configuration.
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For more information, please contact:
0207 792 7468
About EE
EE runs the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 with it continuing to be the UK’s biggest 4G network and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s best network every year since 2015 for all the following awards: The Mobile Choice Awards, The Mobile News Awards, The Mobile Industry Awards and by RootMetrics®.
As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry. Its retail presence exceeds more than 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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Source: EE Newsroom
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