- Cheese & Onion crisps revealed as the nation’s favourite snack when watching TV & movies on the move despite “crunch” factor
- Research findings revealed to support EE’s Full Works plan which includes access to a Netflix subscription and comes as EE’s mobile network saw a record level of video usage in January 2022
New research from EE has revealed our habits and preferences as a nation of mobile munchers. As restrictions lift, 80% of Brits expect to be watching more videos while on the go, with 54% watching a TV show or film on their smartphone at least once a week. To support EE’s Full Works plan which comes with Netflix as an optional Smart benefit, EE has also uncovered the top 10 snacks Brits love to eat while watching TV or films on their smartphones.
Revealing the top 10 snacks that Brits like to eat while watching TV on the move, crisps come out top (41%), with Cheese and Onion the most favoured flavour (32%), beating out Salt & Vinegar (28%) and Ready Salted (24%) to the top of the podium. The nations least favourite TV or film watching snack is the humble pie, picked by just 1.5% of the public likely due to greasy fingers on their smartphones, which 45% of Brits said was their biggest snack bugbear when watching TV or movies on the move.
Ranked in order of the top 10, EE has also given them a handy star rating (1 least good to 5 very good) based on crunch factor, crumbliness, stickiness, portability and greasiness (top table).
The findings are supported by EE’s network data, which shows that video and TV usage is on the rise, and as pandemic restrictions lift, is set to only grow. EE recorded a new record level of video usage on its mobile network on January 2nd 2022, as people continued to recover after New Year’s Eve.
The network data and research findings have been revealed in support of EE’s Full Works plan which features a Netflix Smart benefit that customers can choose as part of their plan – designed for those wanting to get the most from the latest Android flagship smartphones.
Customers purchasing eligible 5G smartphones on a Full Works plan are able to choose three Smart benefits simultaneously as part of their plan. For example, customers can choose Netflix, Apple Music and BT Sport Ultimate with a combined value of over £25 per month. In addition to this, customers will get uncapped and unlimited high-speed mobile data, and the option to upgrade to a new phone anytime they want – all on the UK’s best network.
Alistair Wilson, Director of Devices & Partnerships at EE: “With restrictions lifting and Netflix available in our Full Works plans – travelling, waiting for the bus and commuting all give us the perfect time to catch-up on TV and films via our smartphones. However, having the right snack to accompany it is critical, so that’s why we surveyed the nation to see what people think is the ultimate mobile munch to complement their viewing experience when on the move.”
EE Full Works plan customers are also eligible to receive a 10% discount on EE Full Fibre Max, which offers speeds of up to 900Mbps and the ability to connect over 100 devices at once. Those who take out a Full Fibre Max plan will also receive up to 12 months’ Xbox Game Pass Ultimate and unlimited mobile gaming data, worth up to £252 at no extra cost.
For more information on EE’s Full Works plan, visit: ee.co.uk/why-ee/smart-plans-tab
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Notes to Editors
- Research findings based on responses from 2,000 UK adult respondents, collected in February 2022 by Censuswide
- EE network data collected between 24th February 2020 and 25th January 2022
For more information, please contact:
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About EE
EE runs the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK’s best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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Source: EE Newsroom
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