• The UK’s best network re-signs multi-year deals with the English Football Association, Scottish Football Association, Football Association of Wales and Irish Football Association as exclusive lead partner for four more years
  • EE will continue to invest in all levels of football across all four Home Nations, with specific focus on growing the women’s game as well as support for England’s para and eLions teams
  • EE logo will continue to appear on training kits across all Home Nations teams
  • The deal will also see EE renew its title partnership of the iconic Wembley Stadium as connectivity partner

EE has signed a series of deals to continue as exclusive lead partner of all Home Nations football teams until 2028. The four-year extension will see the EE logo continue to appear on all training kits worn by England, Northern Ireland, Scotland and Wales senior men’s and women’s squads until 2028.

Wembley Stadium will also retain its official title of Wembley Stadium connected by EE. Since the partnership began in 2015, an estimated 15 million fans have benefitted from EE’s purpose-built connectivity, with mobile data usage at the stadium increasing by more than 80 percent in 2024 as more people relied on EE to capture and share some of the most iconic moments in sport and music history.

Having been the first mobile network to bring both 4G and 5G connectivity to Wembley Stadium, the extended deal will see the network’s brand retained across the stadium with a continued commitment to invest in new technology at the venue. The agreement will also see Wembley and EE continue their shared ambition to maintain its status as the best-connected stadium in the world.

Pete Jeavons, Marketing Communications Director at EE said: “At EE, we pride ourselves on our longstanding partnerships with the UK’s leading cultural institutions, investing in the things that matter most to our customers.”

“Since the partnership began, we have worked with the Home Nations football associations to use football as a catalyst for change, addressing important societal issues such as racism, misogyny, homophobia and accessibility in football, while coming up with innovative new ways to encourage different communities to take up the sport.”

“Football is part of the fabric of our nation, so EE is proud to stand beside all four home nations and Wembley – the home of English football – for the next four years, continuing to invest in the sport at all levels to engage communities across the country.”

EE will continue to support disability football through its title sponsorship of The FA Disability Cup and the England Para Lions. EE will also become a partner of The FA’s eLions – England’s official esports team.

Mark Lynch, Stadium Director at Wembley Stadium connected by EE, said: “We are delighted to continue our long-standing partnership with EE which will ensure Wembley Stadium retains its status as one of the best-connected stadia in the world.”

“Over the last ten years EE has continually demonstrated its commitment to invest in developments across the stadium including the 5G network and our two sensory rooms, which are hugely popular with neuro-divergent guests, who might otherwise not be able to attend large-scale events.”

“The new agreement will bring more benefits to all our guests over the next four years and enable us to deliver an improved customer experience for all.” 

The English FA’s Commercial Director, James Gray, said: “We look forward to continuing our relationship with EE as lead partner for four more years.”

“Over the years, we have worked collaboratively with EE across all levels of football, and I am particularly delighted to see an increased investment in our para teams.” 

“This is great news ahead of an important year which includes our senior women’s team competing at EURO 2025 and the men’s team starting their 2026 World Cup qualifying campaign under new head coach Thomas Tuchel.”

EE’s partnership will be activated across Wembley and St. George’s Park, The English FA’s national football centre, and will allow the company to continue its work supporting grassroots football with initiatives such as EE Playmaker, England Football’s free online entry-level coaching course.

Scottish Football Marketing Commercial Director Brendan Napier: “Our partnership with EE over the past four years has been incredibly beneficial, coinciding with back-to-back EURO finals for our men’s team and unprecedented growth in the girls’ and women’s game in Scotland.” 

“EE reinforcing their commitment to Scottish football through this four-year renewal is a tremendous boost to all levels of the game – from our senior national teams, right down to grassroots football.”

“The renewed partnership will help us in our objectives to continue to grow the national game and make it accessible to all who want to participate, thereby cultivating the amazing social, mental and physical benefits that our wonderful sport has to offer for as wide a group as possible.”

Sharon Tuff, Chief Commercial and Engagement Officer at the Football Association of Wales: “We are delighted to continue our partnership during this exciting and transformative time for football in Wales.” 

“Under Rhian Wilkinson, our Cymru Women’s National Team are one of only two home nations to qualify for this summer’s UEFA Women’s EURO 2025 finals. This will be our very first appearance at a major tournament and Cymru will be looking forward to making history by rapidly scaling up participation for women and girls across Wales as part of that legacy.” 

“With the injection of optimism and renewed vigour under Craig Bellamy, our Cymru Men’s National Team are determined to qualify for a third FIFA World Cup in 2026 and we will continue to use on pitch success to inspire the joy, health and wellbeing of Wales, and look forward to collaborating with EE to create more cohesive communities and better outcomes for people through football in Wales.”

Stephen Bogle, Head of Commercial Operations for the Irish FA, said: “We’re delighted to extend our partnership with EE through to 2028. As the lead partner of Northern Ireland’s national teams and a key supporter of grassroots football, EE has played a pivotal role in advancing the game at every level. We’re particularly pleased to see their increasedcommitment to women’s football and look forward to collaborating closely in the coming years to bring their activation plans to life.”

EE customers will continue to enjoy benefits as part of the partnership including Home Nations match offers and tickets to Home Nations events.

END

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Source: EE Newsroom