- EE brings brand platform Who Says You Can’t to life in new podcast series hosted by presenter Rick Edwards
- The series launches with four unique stories of those who took ‘you can’t do that’ as a challenge and went ahead and did it anyway
- Guests include rapper turned mental health campaigner Professor Green, and an octogenarian sky diver named Dilys Price
- The series is available on all podcast platforms from today
Thursday 11th April 2019: Today, EE launches its first podcast series, telling the extraordinary stories of those who have stood up to accepted norms to achieve great things. Called Who Says You Can’t and hosted by presenter Rick Edwards, the series brings EE’s brand platform to life by celebrating people who have applied this thinking in their own lives.
In the first episode, Stephen Manderson – or Professor Green as he’s better known – talks to Rick Edwards about his journey from battle rapper to documentary maker, author and mental health campaigner. In this insightful episode, Manderson discusses issues surrounding modern masculinity, why he feels men aren’t comfortable talking about their feelings, and how he has challenged this stereotype.
The star of the second show is a thrifty chef named Miguel Barclay. Known by his fans as the £1 chef, Barclay has made his name creating delicious food that’s as cheap as it is simple, garnering nearly 300k Instagram followers in the process. In this episode, Rick Edwards finds out how Miguel went from skiving biochemist to acclaimed author of three cookbooks with recipes including an 81 pence chicken chow mein, and how everyone can rethink the way they plan and cook their meals.
Listeners of episode three will hear the inspiring story of 85-year-old skydiver, fashion model and fundraiser Dilys Price as she tells Rick how she defied expectations to become the world’s oldest female skydiver. Daredevil Dilys will challenge listeners to think twice about what’s possible in this uplifting episode as she tells Edwards how it’s never too late to take risks.
The final episode in this series follows the journey of Arjun Bhogal who, after losing a bet at university, travelled from South Wales to New South Wales in Australia in a five year solo walk. The episode hears Bhogal tell Rick how he overcame setbacks, including a spell in a Kyrgyzstan jail, to prove that ordinary people can do extraordinary things.
Pete Jeavons, Marketing Communications Director at BT and EE, said: “At EE, we’re always trying to find new solutions to the digital dilemmas that our customers face, introducing products and services like data gifting that tackle these issues head on. Launching this podcast allows us to tell the stories of inspiring individuals that share our ‘who says you can’t’ thinking and have achieved amazing things by challenging the way things have traditionally been done.”
This podcast forms part of EE’s ‘who says you can’t’ digitally integrated campaign. The series will be promoted across Twitter, Facebook and Instagram, and will be available to listen to on all podcast platforms. This series has been developed by creative digital agency AnalogFolk.
-ENDS-
Source: EE Newsroom
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