EE LAUNCHES EE TV – A COMPREHENSIVE NEW SERVICE, OFFERING FLEXIBLE ACCESS TO PREMIUM CONTENT, A UK FIRST WITH APPLE TV 4K, AND FREE MULTI-ROOM

• In an exciting UK-first, EE TV will launch on Apple TV 4K via a new app with a bespoke TV guide – offering consumers a live TV experience featuring over 70 Freeview channels including BBC, ITV, Channel 4 and Channel 5, plus a new EE branded remote
• EE TV to offer a wide selection of content including BBC iPlayer, Sky channels from NOW, Netflix, TNT Sports, discovery+ and more. In addition, Apple TV+ is available to new EE TV customers with a six-month free trial
• EE also launches the aerial-free EE TV Box Pro featuring 4K HDR, Dolby Atmos, the option to pause and rewind TV with storage for up to 600 hours of recordings over Wi-Fi, alongside the EE TV Box Mini giving customers a choice of device for their living room
• New hardware comes alongside a great new range of flexible TV packages which offer customers the freedom to choose the TV shows, films and sport they want, when they want – with the flexibility to change their package every month
• New EE TV customers can also take out a multi-room option at no extra charge
• The EE TV launch forms part of new EE’s plans to evolve its offerings with new compelling experiences for consumers across the UK

EE today launched its new TV service, EE TV, designed to offer a truly flexible TV experience for the busiest homes. EE TV is a first-of-its-kind offering and includes flexible content packages and a choice of hardware with the EE TV App on Apple TV 4K, alongside EE’s own set-top box range – and a multi-room option available at no extra charge.

Marc Allera, CEO of EE, said: “The launch of EE TV is one of the first significant strides we’re taking since launching New EE. The service is built for busy households, and we believe it will elevate the TV experience for consumers across the UK. With the first-of-its kind EE TV App on Apple TV 4K, and our new powerful EE set-top-boxes – customers get a slick and premium experience for watching the best entertainment, sport and movies via our range of flexible content packages, which they can add or remove as required.”

Those joining the new EE TV service will be able to enjoy six months of Apple TV+ on us. Apple TV+, available on Apple TV 4K, offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favourite screens.

The EE TV set-top-box range provides customers with a choice of three devices to choose from*:

1. EE TV on APPLE TV 4K

In an exciting UK-first, EE TV will launch on Apple TV via a new app with a bespoke TV guide for a complete and seamless live TV experience, as well as an EE branded remote offering instant app access.

Apple TV 4K delivers stunning 4K Dolby Vision and HDR10+ for vivid picture quality and theatre-like Spatial Audio and Dolby Atmos sound. Customers can watch live TV with the EE TV app on Apple TV 4K and the latest entertainment from their favourite streaming apps. Customers can also control their Apple TV 4K using Siri voice search to quickly get to content and enjoy their favourite apps including original shows and movies from Apple TV+, as well as Apple Music, Apple Arcade and Apple Fitness+.

EE TV App key features:

• The EE TV App features a full TV guide for a comprehensive live TV experience
• The EE TV app contains easy access to live free-to-air and premium TV channels as well as the best catch-up and on-demand content
• The EE TV App offers a personalised service, automatically presenting shortcuts to customers’ most watched channels, alongside films and sports that are just about to start – removing the hassle of planning
• The EE branded remote offers a dedicated “Guide” button which launches the EE TV App with a single press, as well as voice search to make finding the best content even easier

2. EE TV Box Pro

The EE TV Box Pro takes customers straight to the heart of the action. It connects via Wi-Fi, meaning customers can watch and record their favourite content without the need for an aerial — they can just plug in, and get streaming with the flexibility to put the set-top box anywhere in the house. With EE TV  customers can get to their favourite content quickly with integrated search across channels and apps – removing the need to remember which show is on which channel or streaming service – as well as the option to pause and rewind live shows.

Key features:

• Pause and rewind live shows on our most advanced personal video recorder yet
• Record up to 600 hours of TV on up to four channels at the same time
• Access live and on-demand TV apps (e.g., BBC iPlayer, ITVX, Channel 4, My 5 and more) as well as Netflix, Prime Video, discovery+ and more
• Watch the most popular free-to-air channels as well as the channels in your package
• Catch Up TV with 7-day scroll back from Guide
• Single Search feature across live and apps
• Connect to your broadband hub over Wi-Fi or use the 1.5m ethernet cable we’ll send out with the box
• Comes with Dolby Atmos and future-ready 4K HDR

3.EE TV Box Mini

In addition, customers have the option of taking the TV Box Mini, EE’s smallest box as a standalone or an additional device for a second room.

Key features:

• Pause and rewind live TV for up to 2 hours
• Access live and on-demand TV apps (e.g. BBC iPlayer, ITVX, Channel 4, My 5 and more) as well as Netflix, Prime Video, discovery+ and more
• Watch the most popular free-to-air channels as well as the channels in your package
• Catch Up TV with 7-day scroll back from Guide
• Single Search feature across live and apps
• Connect to your broadband hub over Wi-Fi or use the 1.5 m ethernet cable we’ll send out with the box
• Comes with Dolby Atmos and future-ready 4K HDR

Both the EE TV Box Pro and EE TV Box Mini feature a sleek design, developed in collaboration with renowned hardware designer, Tej Chauhan. In support of EE’s commitment to greener hardware and reducing the impact its devices have on the environment, both the set top boxes product outer casings will also be made from up to 95% recycled plastic, with box packaging being both recycled and recyclable.

Free Multi-room

EE is providing those who choose either an EE TV with Apple TV 4K, EE TV Box Pro or EE TV Box Mini with an additional EE TV Box mini multi-room option at no extra cost. With an extra box, customers can watch EE TV in multiple rooms, ideal for almost half (47%) of all Brits who prefer to have multiple entertainment set-ups – enabling cartoons in the kitchen, football in the front room and box sets in the bedroom — all at the same time.

EE TV Flexible Content Packages

EE TV’s new 24-month flexible packages are designed to give customers the freedom to flex their content package up or down month by month, so they only have to pay for what they want to watch. In the current climate, flexibility is key for Brits with 50% stating that they welcome the freedom to flex up and down on their entertainment outgoings. Customers also have the option to add content to enable their TV to adapt to changing lifestyles month-to-month.

EE TV’s content packages feature:

Customers can then add and remove a wide range of monthly rolling extras to their flexible TV package every month, available via the EE TV platform:

• NOW Entertainment (£9.99 pm)
• NOW Cinema (£9.99 pm)
• NOW hayu (£4.99 pm)
• NOW Sports (£11.99 / £34.99 pm)
• Netflix (£10.99 / £17.99)
• TNT Sports (£18 pm)
• Apple TV+ (£8.99 pm)
• Asian Mix (£5 pm)
• HD/4K (£6 pm)
• NOW Boost (£6 pm)
• Prime Video (£8.99 pm**)

Backed by the UK’s Fastest Major Broadband Provider and Biggest Mobile Network

EE TV pairs with EE’s most advanced broadband yet, delivering the fastest speeds and reliability of any major UK provider – meaning connection issues won’t get in the way of a customer’s viewing experience. Customers will also be able to unlock market leading unbeatable value mobile savings for their whole household, such as being able to add unlimited data SIMs on flexible 30-day subscriptions from just £10. This new offering gives EE TV and Broadband customers the opportunity to experience the best mobile and broadband networks together for incomparable value.

For more information on new EE TV, including full terms and conditions, customers can visit www.ee.co.uk/tv

Source: EE Newsroom
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