·       The introduction of the ‘DAZN Women’s Football’ channel follows the release of 15 FAST channels on Virgin TV throughout the last year   

·       Virgin TV customers can enjoy access to the new channel via their set-top-box, at no extra cost  

·       DAZN coverage of UEFA Women’s Champions League, Liga F, Saudi Women’s Premier League and more will be available to all Virgin TV customers  

Virgin Media TV customers can now enjoy access to DAZN Women’s Football channel at no extra cost, as the company becomes the first UK Pay TV provider to carry the dedicated FAST channel. 

Available to Virgin TV customers directly via their set-top-box, DAZN’s FAST channel offers the opportunity to enjoy live football coverage of the UEFA Women’s Champions League (UWCL), which features a number of Lioness players such as Chelsea stars and Bayern’s Georgia Stanway, as well as behind the scenes access and exciting archive footage. 

With appetite for women’s football continuing to soar and peak audiences for key matches such as the England vs Spain Women’s World Cup final in 2023 reaching heights of 14.8m, Virgin Media is committed to catering for this growing demand while keeping up with customers’ evolving viewing habits by partnering with best-in-class broadcasters such as DAZN. 

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, said: “The introduction of DAZN’s FAST channel on Virgin TV demonstrates our commitment to enhance our entertainment offering and champion women’s sport – of which we’re proud to be the first Pay TV provider in the UK to offer a FAST channel dedicated to women’s football. 

“From comedy to sport and everything in between, now more than ever there’s something for everyone on Virgin TV.” 

Hannah Brown, Co-CEO of Women’s Sport at DAZN, said: “Partnering with Virgin Media is another way DAZN is ensuring that more people watch top class women’s football on the platform of their choice. DAZN is committed to growing the audience and value of women’s football and is pleased that Virgin have joined us as a premium distribution partner”. 

This new addition to Virgin Media’s TV line up can be found on the Electronic Programme Guide (EPG) on channel 554 and comes as part of the company’s expanding FAST channel offering, providing an alternative and complimentary experience to traditional linear TV. 

Virgin Media O2 will continue to evolve its FAST channel offering, adding more fantastic channels that will provide customers with even greater choice, at no extra cost. 

ENDS 

Notes to Editors: 

The new channel will be a permanent fixture for Virgin TV customers, available on Channel 554. 

About DAZN 

DAZN is the home of European football, women’s football, boxing and MMA, and the NFL (excl. USA). DAZN is building the ultimate sports entertainment platform, based on premium sports rights, world-leading tech, and multi-platform distribution. DAZN believes that fans from across the globe should be able to watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app.     

For more information on DAZN, our products, people, and performance, visit dazngroup.com.   

Media Contact: 

DAZN: Alice Vyvyan – [email protected] 

The post Virgin Media becomes the first UK Pay TV platform to offer DAZN FAST channel dedicated to women’s football appeared first on Virgin Media O2.

Source: O2 Blog
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