Watch the Samsung Galaxy Unpacked 2018 live with 360-degree experience.

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Source: Samsung Mobile YouTube
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After its acclaimed debut in Barcelona, Samsung Electronics held an event to celebrate the release of Galaxy S9 and S9+ in one of the largest markets in Asia: China. At the ceremony held on March 6, Samsung showcased key Galaxy S9 features designed to redefine the way to communicate, visually and socially.

 

The event took place on Haixinsha Island, Guangzhou, the spectacular venue for the opening and closing ceremonies of the 2010 Asian Games, located along the Pearl River. In the showcase, attended by approximately 2,500 invitees, among them Chinese partners and media representatives, Samsung highlighted its local partnerships and services optimized for the lifestyles of Chinese consumers.

 

“Samsung is poised to meet the unique needs of Chinese customers,” said DJ Koh, President and Head of IT & Mobile Communications Division, Samsung Electronics, in his speech. “We will strive to provide new value and continue to invest in technological innovation.”

 

The company has been gearing up to further meet the unique needs of the market, actively cooperating with prominent Chinese partners such as Baidu, Alibaba, Tencent, WeChat, Mobike and Jingdong. Last November, Samsung launched language support in Mandarin Chinese for Bixby, Samsung’s intelligent platform, in an effort to bring customized services for Chinese consumers.

 

Samsung also provides a maintenance program that offers optimized software and discounted rates when Chinese customers wish to replace composite parts, including displays and batteries, after their purchase of the Galaxy S9.

 

Samsung’s organization based in China includes not only sales and services, but also R&D and production, which speaks to the company’s commitment in the region.

 

In China, Galaxy S9 and Galaxy S9+ will be available in the colors Midnight Black, Coral Blue and Lilac Purple from March 16, 2018.

 

 

 

 

 

 

 

Source: Samsung Mobile Blog
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As a continuation of its commitment to the Paralympic Movement, Samsung Electronics, will celebrate the PyeongChang 2018 Paralympic Winter Games through a series of activations that help spread the Paralympic Spirit and inspire #DoWhatYouCant. As a Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment and Computing Equipment category, Samsung will expose athletes and fans to cutting-edge technology that allows them to capture and share lifelong memories of their Paralympic Winter Games experiences.

 

 

“For six consecutive Paralympic Games, Samsung has displayed commitment to its partnership with the IPC with accessible technology that creates a more inclusive and exciting experience for all,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “At PyeongChang 2018, we will continue to leverage our technological advancements to inspire the #DoWhatYouCant spirit and motivate more people to be involved in the Paralympic Movement.”

 

For PyeongChang 2018, Samsung will continue to provide innovative platforms that allow more people to become connected, engaged and involved in the Paralympic Winter Games through the following activations:

 

 

Providing Exclusive Galaxy Note8 Pack to All Paralympians

The PyeongChang 2018 Paralympic Winter Games marks the first time all Paralympians will receive Samsung smartphones – allowing them to capture and share their experiences and to further generate excitement for the Paralympic Movement amongst fans around the world.  Each Paralympian will receive a Galaxy Note8 as part of an exclusive pack that features a fast-charging battery pack as well as a special case that incorporates a Paralympic Winter Games interface once attached to the phone.

 

Accessible Experiences for All at Samsung Paralympic Showcases

Samsung will highlight its dedication to the Paralympic Movement by revamping and renaming Samsung Olympic Showcases as Samsung Paralympic Showcases. Popular features that attracted over 430,000 people during the Olympic Winter Games PyeongChang 2018 will continue to entertain visitors, including 4D VR experiences powered by the Galaxy Note8 such as ‘The Mission to Space VR: A Moon for All Mankind,’ as well as snowboarding and other winter sports. Exclusively for the Paralympic Winter Games, visitors will be able to experience how the vision-enhancing Relúmĭno application works in conjunction with Samsung Gear VR to help those with low vision see the world more clearly. Wheelchair accessible ramps and lifts will ensure all athletes and fans are able to participate in a variety of interactive experiences.

 

 

 

New Storytelling Through the Eyes of Samsung Paralympic Blogger Program

Samsung will once again partner with the IPC to share behind-the-scenes Games-Time experiences with fans around the world through the Samsung Paralympic Bloggers Program. For PyeongChang 2018, 25 Paralympians, team officials and reporters were selected to use their creativity to share unique content and their own #DoWhatYouCant stories, which will be uploaded on various digital platforms including the IPC’s official YouTube channel, Twitter and Facebook, as well as bloggers’ respective social media accounts.

 

 

Adapting the PyeongChang 2018 App to Deliver a Better Paralympic Games Experience

Samsung is once again powering the custom mobile application, as an effort to further enhance the PyeongChang 2018 experience for all, ensuring smarter communications and smoother wireless operations during the Paralympic Winter Games. The all-in-one app, created in partnership with the International Olympic Committee (IOC) and the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG), received more than 1,280,000 downloads during the Olympic Winter Games PyeongChang 2018 period, and has been updated to provide the official Paralympic Games schedule, venue and event information, results, medal counts, and more real-time updates during the Paralympic Games.

 

The app is available for free in Samsung Galaxy Apps, Google Play Store and iOS App Store.

 

“With a shared vision to inspire athletes and fans to #DoWhatYouCant, Samsung has brought meaningful technology to the Paralympic Games and prompted discussion about seeing ability over disability,” said IPC President, Andrew Parsons. “We are excited to see Samsung’s innovations come to life in a way that is inclusive and promotes accessibility for those living with an impairment.”

 

 

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the IPC in the Wireless Communications Equipment and Computing Equipment category. Starting from Torino 2006 Paralympic Winter Games, Samsung has supported 6 consecutive Paralympic Games, and is proud to be an official worldwide partner of PyeongChang 2018. Samsung hosts various Paralympic Games campaigns that aim to enable athletes and fans around the world to participate in the Paralympic Movement and to spread the excitement and inspiration of the Games through its wireless communication technologies. Samsung’s commitment as a Worldwide Partner continues through PyeongChang 2018 and Tokyo 2020.

Source: Samsung Mobile Blog
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Source: Samsung Mobile YouTube
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Source: Samsung Mobile YouTube
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“To successfully roll out 5G mobile telecommunications, consumers must come first before anything. We’d like to provide countries around the world with 5G infrastructure so that users can consume 100GB every month wirelessly and enjoy new services as much as they’d like.”

 

President Youngky Kim of Networks Business at Samsung Electronics estimates that monthly wireless internet usage will soar to 100GB in the 5G era from the current usage of 10 GB at most in the 4G environment. In other words, users will be able to enjoy wireless internet services including 4K and 8K UHD videos, virtual reality (VR), holograms, and autonomous vehicles to their satisfaction.

 

 

Using the 5G technologies that have been developed over the last seven years, President Kim has been committed to deploying 5G networks in many parts of the world. He said, “We will focus on the U.S. where 5G services will launch this year, as well as Korea and Japan – the leaders of 5G commercialization. It is our goal to become one of the top three global network equipment suppliers within the next five years.”

 

President Kim sat with Samsung Newsroom on 27^th February at MWC held in Barcelona, Spain. The Q&A outlines the types of benefits consumers will be able to enjoy in the 5G era, and Samsung’s competitive edge and business strategies.

 

 

Q. How do you think the 5G will make a difference in our lives?

 

Kim: “4G brought us mobile connectivity so that we can use our smartphones anytime and anywhere. 5G will extend wireless connectivity to cities and factories as a whole. Internet of Things (IoT) will become a part of our lives, and consumers’ monthly wireless internet usage will skyrocket to 100GB. Furthermore, hologram video calls, augmented reality (AR)-based GPS, and autonomous vehicles will be more widely available.”

 

Q. Almost every participating enterprise at MWC 2018 talks about 5G. What differentiates Samsung from the rest?

 

Kim: “The telecommunications business is no longer just about expanding network coverage and enhancing performance. Going beyond simple connectivity, we aim to implement an automated and intelligent network that focuses on our consumers. The main task is to develop new services that are virtually latency-free. Samsung will demonstrate its unique competencies to bring 5G services to life, based on the company’s businesses and experiences in networks, mobile devices, TVs, home appliances, semi-conductors, and electronics parts as well as IoT platform.”

 

 

Q. For the first time in the world, the 5G network will be commercialized in the U.S. When do you think it will be distributed on a major scale?

 

Kim: “Countries like the U.S, Korea, Japan are on the verge of jumping into 5G commercialization. Samsung will accelerate the commercialization of 5G by working actively with service providers in 5G adoption-advanced countries. To deliver 5G services seamlessly, “killer applications” must be provided along with the network and user devices.”

 

Q. Samsung collaborates with Verizon for the commercialization of 5G in the U.S. What meaning does this partnership hold?

 

Kim: “The U.S. is an early-adopter and has a very large market, of which Verizon is the No.1 operator. In this respect, the partnership is recognition of our technological competencies. The 5G network employs the millimeter wave spectrum, which is a distinctive frequency bandwidth yet to be used for communications. It is therefore crucial that it successfully works out in an in an everyday setting. We believe that coming in first place to let users experience commercial services based on the millimeter wave spectrum will bolster our presence in the 5G market.”

 

 

Q. What is Samsung’s strategy to become one of the top three network equipment suppliers?

 

Kim: “Technological competency is our competitive edge. Samsung has been dedicated to validating 5G technologies and applying the requirements of global standards. Furthermore, we have been committed to developing and demonstrating “world first” technologies over the last seven years. To achieve success in our 5G business, our viewpoints on technologies, products and strategies must stay focused on consumers. I am positive that Samsung has every potential to grow into a top-tier enterprise with our consumer-centric products, services and infrastructure in the global 5G market.”

Source: Samsung Mobile Blog
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How to Use Samsung Enterprise FOTA Advanced (Cloud Type)

Source: Samsung Mobile YouTube
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