How we’re supporting our customers as we switchover landline services for the future.

Rob Orr, Chief Operations Officer at Virgin Media O2 

Today, after pausing all migrations since December, we’re restarting our Digital Landline Switchover programme on a voluntary basis for those who are not vulnerable or using a telecare device. As we commence, I want to provide some background on why this is happening, what we’re doing to provide support and what we’re calling on others to do to help us. 

What is the Digital Landline Switchover and why is it happening? 

Our traditional telephone network has reliably connected our customers for decades. However, it’s become outdated, less reliable, and increasingly difficult to maintain with spare parts often difficult to source or discontinued altogether. 

As a result, like the rest of the telecoms industry, we’re making changes to safeguard our landlines and ensure we can continue providing customers with home phone services for years to come.  

Known as the Digital Landline Switchover, all home phone calls will be delivered over our digital network in future. Most landline calls are already made this way today, but some customers haven’t moved to the new system yet.   

For the overwhelming majority of customers, this transition is quick and easy. However, we know that change can feel worrying, particularly for anyone who relies on their landline, or requires additional support, and so we are committed to getting this right. 

Strengthening the support we offer 

Ever since we first launched digital voice services in 2018, we put in place a range of measures designed to support customers with the transition. 

This has helped millions of people successfully connect to the digital landline network, providing them with reliable services for the decades ahead. 

Despite already offering industry leading solutions such as a free-of-charge Emergency Back-Up Line (EBUL) – with an eight-hour battery life that far exceeds the minimum Ofcom requirements – for those who need it, we committed to doing more. 

So, after listening to concerns about the industry wide-programme, in December last year, telecoms companies came together to sign an industry-wide voluntary Government charter which saw us commit to better protecting vulnerable and telecare customers through the transition. Following this, we took the decision to pause all switchovers whilst we undertook a detailed end-to-end review of our processes and worked to further improve them. 

That work is now complete, and building on the support we already have in place, we’ve now introduced a host of new measures which make it easier to identify and support those who need extra help. For example, we have improved the communications customers receive; our engineers will provide additional in-home support; and we have carried out extensive checks to better identify vulnerable or telecare users.  

Following every switchover, we’ll check that customers are using their landline in a similar way to before, and proactively contact anyone we suspect may be having issues. 

We are also working closely with the rest of the industry, alarm providers, local authorities and the TSA – the UK’s largest telecare body which we’ve now joined as a member – to identify how we can further collaborate to support our most vulnerable customers and raise wider awareness of what is happening.  

What does this restart mean? 

With these additional checks and improvements in place, we’re now once again switching customers to the new network, something which will initially be done on a voluntary basis with no vulnerable or telecare customers moving across at this stage. We’ll not switch anyone over without their agreement first, and customers will receive personalised communications outlining the steps they need to take and how they can access additional support.  

We’re committed to ensuring that no vulnerable or telecare customers will be left without a working landline as a result of this switchover. It’s why we’re giving ourselves more time to contact these customers and are encouraging anyone who may need additional support to get in touch and let us know as soon as possible. 

This is the right approach for now, but in future every customer will need to be switched over to ensure they can continue to receive a reliable landline service. As we progress, we’ll outline further details on the steps we’ll be taking to help vulnerable and telecare users switchover successfully. 

As phone lines switch to digital, local authorities and telecare providers need to step up 

While we’re focused on how we can make this programme a success, we’re just one piece of the puzzle and we can’t do this alone.  

For more than five years we’ve been speaking with local authorities, telecare providers, industry bodies and others to raise awareness, but some are yet to engage or work with us at all.  

We want to ensure all parties are brought to the table and play their part, so we’re calling on Government to create a “Telecare Charter” which sets out a range of commitments, creates uniformity and clarity and encourages these parties to work with the telecoms industry to help ensure nobody is left behind.  

Specifically, the charter should help to ensure relevant data is shared to help us identify more vulnerable customers and detect alarm numbers; that telecare operators check their devices are compatible with the new system; and that local authorities meet their duty of care obligations and proactively provide advice, support and information ahead of switchovers occurring.  

How you can help 

Whether the switchover impacts you personally or not, we can all play our part in supporting those around us – whether that’s family, friends, or neighbours – to get ready.  

By spreading the word, telling others to look out for letters from their provider, or helping them to get in touch with us directly if they may need extra help, everyone can help ensure we’re providing the right level of support to all customers. 

It’s important that this switchover activity occurs to safeguard landlines for future and we’re committed to getting it right. 

More information is available on our Digital Landline Switchover webpage 

 

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Source: O2 Blog






Virgin Media O2 begins rolling out new smart support service to automatically identify network niggles and boost broadband reliability

  • The introduction of smart support builds on Virgin Media O2’s ongoing commitment to strengthen reliability, reduce hassle and enhance value for its customers.
  • The new process will tackle broadband issues remotely so customers often won’t need to call and report faults.
  • Irregularities that are detected will be resolved quickly and with minimal action from customers, providing an even more seamless and reliable broadband experience.
  • Virgin Media customers can also benefit from its WiFi guarantee which promises minimum download speeds of 30Mbps in every room or £100 credit. 

Virgin Media O2 has today initiated the roll out of a game-changing new service that will help to boost broadband reliability by proactively tackling issues remotely at no extra cost for customers. 

Known as “smart support” the new service to tackle customers’ network niggles arrives as research by Virgin Media O2 found that more than 1 in 3 British broadband users (34%) claim they wouldn’t feel confident trying to fix their WiFi if something went wrong, even though 98% of Brits rely on the internet every day.

The service promises to enhance customers’ experience when streaming, video calling or gaming simultaneously, ensuring a reliable connection for the whole household. Smart support monitors customers’ WiFi Hubs and assesses the health of their connection, flagging potential issues including speed drops and disconnections to help build a full picture of the Hub’s performance.

Built using technology from Cisco ThousandEyes (formerly SamKnows) smart support will initially target 300,000 Virgin Media broadband customers whose connections will be checked throughout the year as the service learns and evolves, before being rolled out more widely to all customers in the future.

Enrolled customers will see their connection supported through a multi-layered approach, which includes:

  1. Always-on monitoring: Using smart support technology to constantly monitor the customer’s broadband speeds and connection performance.
  2. Problem solving: If a fault is detected, the WiFi Hub will work automatically overnight to try and resolve the issue.
  3. Tailored advice: If the suspected issue cannot be fixed remotely, the customer will be sent personalised advice on how they can try to resolve the issue themselves.
  4. Easy to book expert help: Should this be unsuccessful; the customer will be invited to book a free engineer appointment at a time that suits them.

Later this year, the smart support service will become more sophisticated so it can accurately diagnose a wider range of in-home connectivity issues, as well as enhancing the journey for new customers during the install period and providing guidance on tackling in-home WiFi blackspots to ensure great signal throughout the home.

Director of Connectivity at Virgin Media O2, Gareth Lister, says: “Virgin Media has long been recognised for ultrafast speeds, but we also know that reliability is equally important which is why we’re rolling out a new, innovative smart support service that will proactively act as a helping hand to fix network niggles and optimise the performance of our connectivity – often with customers not needing to do a thing. Smart support will evolve over time, reducing hassle for our customers and further improving connectivity for those that need it to offer a best-in-class service for all.”

Alongside the introduction of smart support, those with Virgin Media broadband and an O2 pay monthly mobile plan can already benefit from the provider’s WiFi guarantee at no extra cost (usually £8 per month), which promises minimum download speeds of 30Mbps in every room or £100 credit – a faster minimum speed threshold than BT, EE, Sky and Vodafone’s WiFi guarantees.

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Source: O2 Blog






Bubl and friends enjoy the exclusive benefits, experiences and access offered to members of Priority from O2 in new campaign

 

  • New campaign is the first of a series in 2024 under the banner of ‘Only O2’ highlighting the unique benefits O2 offers its customers
  • Upcoming campaigns will share the same strategic and visual approach
  • O2 is also introducing refreshed branding in its first steps towards enhancing the O2 and Priority experience

O2 has today unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase of a new fully integrated campaign titled ‘Only O2/Priority’, from its agency of record VCCP London.

Priority is O2’s award-winning customer rewards scheme which offers its members a range of exclusive benefits and offers, including early access to the most sought-after events in entertainment via O2’s Priority Tickets platform which hit a record of 1.4 million tickets purchased in 2023, giving customers unprecedented access to 6000+ shows and 2000 artists at more than 300 venues across the UK.

Over the past year, Priority members could also enjoy average savings of £700* with access to over 1,000 perks and offers from daily treats and experiences to exclusive money-saving discounts that customers can’t enjoy anywhere else. Members also have the opportunity to be part of O2’s Priority Gig series which has seen iconic talent such as Kylie Minogue and Sam Fender headline free intimate shows for Virgin Media broadband and O2 mobile customers across the UK.

This latest campaign shows brand character, Bubl, enjoying Priority offers and experiencing a series of unforgettable nights out with friends. The campaign was cast from real friendship groups who attend gigs together, to capture the authentic energy and passion for music they share.

Introducing a new visual style focusing on authenticity, campaign assets are designed to give customers of other networks a sense of FOMO offering realistic images from a great night out. The campaign focuses on the joy of communal experiences, capturing a live music crowd at an O2 Academy venue, with Bubl joining in.

The 40” AV follows Bubl and friends as they enjoy 48-hour presale access to book Priority Tickets, and other gig-going perks such as queue jump, to visit O2 Academy venues to enjoy live music. They inevitably head to a kebab shop on their way home reliving the night out before catching the night bus home – depicting a raw, and realistic gig-going experience.

For this fully integrated campaign, VCCP’s global content creation studio Girl&Bear worked with director duo thirtytwo and Anonymous Content to bring to life the new ‘Priority’ film. Additional phases of the campaign will complete a consistent series showcasing the exclusive benefits Priority members can enjoy. Creative digital agency Bernadette also worked across the integrated campaign to bring digital, social and online elements to life. Accompanying OOH creative heroes exclusive gigs and 48-hour presale access, featuring imagery captured on location at O2 Academy venues.

The campaign launches today with an ITVX takeover and key spots this weekend in Gogglebox and Ant & Dec’s Saturday Night Takeaway. This will be supported by Cinema, Radio, OLV and Social, as well as high-impact D/OOH across the National Rail and London Underground Network. Next month, ITV will launch a brand-new music show ITV Studio Sessions on ITV1 and ITVX, in partnership with Priority from O2. Hosted by Clara Amfo, ITV Studio Sessions aims to champion top talent across a range of music artists in the UK. All media was planned and bought by MG OMD.

Simon Groves, Director of Brand and Marketing at Virgin Media O2, said: “Priority is our unique way of saying thank you to our customers and through our brand-new campaign, Only O2, we are enhancing our offering like never before.

From intimate access to popular artists through our Priority Gig series to once in a lifetime trips across the globe, this campaign celebrates the exclusivity, access and unforgettable experiences our customers can enjoy.

As we continue to build the campaign series throughout the rest of this year, we will continue to explore these themes and celebrate what makes Priority stand out.”

David Masterman, Deputy Executive Creative Director at VCCP, added: “Have you ever wondered what Bubl does when not being a brand mascot? They go to see their favourite bands with their mates.”

“We wanted to capture the real emotion and experience of a big night out. The sort of night that you’re still talking to your mates about weeks later – and the sort of experience that O2 customers can get exclusive access to.”

Further campaign phases will hero the other unique benefits that O2 provides to its customers under the ‘Only O2’ banner.

This fully integrated campaign launches today and will run across TV, D/OOH, Social, Cinema, OLV, Radio, Retail, O2 owned channels and through a branded content partnership for ITV Studio Sessions (launching 3 May). The campaign will run until 19th May.

The post Bubl and friends enjoy the exclusive benefits, experiences and access offered to members of Priority from O2 in new campaign appeared first on Virgin Media O2.

Source: O2 Blog






Virgin Media O2 leads the way with paid carer’s leave policy as new rules introduced

Ahead of new legislation to support carers to take unpaid time off, Virgin Media O2 is revealing how its dedicated policy to support carers with paid leave is helping its employees be there for their loved ones when it counts, with more than 1,000 hours of leave used last year.

Through its gold standard carer’s policy which goes beyond the new rules that come into effect on 6th April, Virgin Media O2 offers employees with caring responsibilities five paid leave days per year. The leave, introduced in 2022 as part of a package of best-in-class time off policies, is flexible and can be taken as 10 half days.

Around a fifth of Virgin Media O2 employees self-identify as an unpaid carer, which is someone who offers practical, emotional support or hands-on care for a loved one, friend or neighbour who is older, disabled, seriously ill, experiencing mental health conditions or addictions.

Virgin Media O2 was one of the first employers to offer paid carer’s leave and, in 2023, employees collectively took more than 1,300 paid days off work to support a family member or friend, such as taking them to a medical appointment, helping them with treatment, or providing more practical assistance such as shopping or managing finances.

The company has also introduced an ‘Adjustment Passport’ where an employee only needs to detail the support they need to balance their job and caring responsibilities once in a simple document, rather than needing to repeat the process multiple times if they move roles.

It forms part of Virgin Media O2’s diversity, equity and inclusion strategy, All In, where the company is working to become a more inclusive and equitable organisation.

Leading employer

Virgin Media O2’s carer’s leave was created in partnership with its dedicated employee network for carers, We Care, and recognises the importance of creating an environment where carers can thrive in their role, while also having the time and flexibility to support their loved ones or friends when they need them.

It comes as new research reveals two thirds of Brits couldn’t afford to take unpaid time off work if they were a carer, while 63% wouldn’t want to use their annual leave to care for someone. Instead, almost 7 in 10 (69%) people believe businesses should provide paid leave for employees who are carers.

Saara Mahomed works as a customer advisor at an O2 store on Oxford Street, London. Virgin Media O2 carer’s leave policy helped Saara to care for her elderly father before he passed away, and now to support her mother who experiences severe arthritis.

Saara said:

“I used my leave when my dad was unwell and had to be taken into hospital at short notice. Having the leave meant that I was more available to liaise with doctors as well as be able to transport my mum to the hospital if she wanted to see him.

“Having these extra days are a great relief for me and my family — giving me time away from work so I can be there for my family. It means my family know they can rely on me.

“It’s such a great support to know the company helps in this way. As an unpaid carer, having support is unheard of, so Virgin Media O2’s carer’s policy has been great.”

Nisha Marwaha, Director of Diversity, Equity, and Inclusion at Virgin Media O2, said:

“As a one of the UK’s leading employers, Virgin Media O2 is proud to support our employees who are unpaid carers with paid time off.

“We know how vital this policy is for the 2 in 10 unpaid carers across the company, helping to alleviate some of the stresses they are experiencing, so they can focus on providing practical and emotional support, rather than worrying about taking time away from work or not being paid.

“It means we’re creating a culture where our unpaid carers can perform their best at work and also show up for their loved ones or friends when they need them most.”

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Source: O2 Blog






Virgin Media O2 Business partners with the Office for National Statistics to support the UK Government with mobility insights

  • Virgin Media O2 Business has been chosen by the Office for National Statistics to supply anonymised and aggregated O2 Motion data to be embedded into the Integrated Data Service (IDS).
  • This collaboration provides governmental bodies valuable UK movement insights, to make informed data-driven policy decisions regarding public health, regional growth, climate change, jobs and skills.
  • The IDS serves as a convenient cloud-based platform, providing cost-effective access to a rich data repository, empowering users with valuable information readily available at their fingertips.

Virgin Media O2 Business has been selected by the Office for National Statistics (ONS) as a strategic partner to provide mobility data.  The anonymised data will be used to support UK Government work at national and local levels, providing insights that reveal population dynamics, travel patterns, and other movement trends.

From today, mobile network insights from Virgin Media O2 Business’ anonymised and aggregated data service, O2 Motion, will be available on the Integrated Data Service (IDS). The IDS is a cloud-based cross-government data sharing service delivered by ONS, to enable faster and more efficient decision-making across key policy areas.

The IDS is the first data sharing platform of its kind, acting as a collaborative service that enables co-ordinated data analysis to better inform policy decisions made at local and national levels.  Accredited researchers can access O2 mobility findings on the IDS, eliminating the need for additional data agreements and providing a more cost-effective solution for government users.  Integration of O2 Motion mobility insights into the IDS will allow users to harness the power of data to address complex societal challenges facing public health, regional growth, climate change, jobs and skills.

Beyond the IDS platform, O2 Motion data will also be integrated with ONS surveys and administrative data sources to create a series of future publications covering topics like small area population estimates. These will be accessible on the ONS website as part of a regular release, which will be publicly available. With access to topical publications and weekly movement data updates, the IDS will empower policymakers, researchers, and the public to make informed decisions that drive positive outcomes across various domains, contributing to a smarter, more connected future for the UK.

Currently operating in public beta, the IDS platform and data releases will scale at pace over the coming months with a planned pipeline of additional and transformational capability, data, projects and users onboarded. The O2 Motion data is already available on the platform and will be updated on a weekly basis to enable real time analysis. To find out more or request access, visit the IDS website: https://integrateddataservice.gov.uk/.

Geoff Wappett, Head of AI and Data Insights at Virgin Media O2 Business, said: “We are proud to extend our partnership with the Office for National Statistics (ONS) and to integrate our aggregated and anonymised O2 Motion data into their Integrated Data Service (IDS).  Generated from billions of daily network events, our mobile data will provide governmental organisations and officials with reliable information to inform their work addressing major societal challenges at pace. Beyond numbers, the IDS platform and our wider work with ONS will ensure quality insights are easily accessible to support data-driven decision making.”

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Source: O2 Blog






Warning of a price rise ‘double whammy’ for millions of consumers on bundled mobile contracts

  • Millions of customers on bundled contracts with EE and Three are set to pay an extra £50m towards the cost of their devices as annual hikes hit bills
  • Customers who are out of contract at risk of a price triple whammy as annual hikes set to hit device repayments, airtime tariffs and phones that have already been paid for
  • Virgin Media O2 is urging customers to split, switch, save and share to avoid overpaying for their smartphones

New research from Virgin Media O2 reveals that millions of consumers who have mobile phone contracts with EE and Three are set to receive a price rise ‘double whammy’ on bills this year in a move costing Brits tens-of-millions of pounds.

Both operators have millions of customers on classic bundled deals that combine the cost of a handset with the cost of a data plan. With customers’ entire monthly bills subject to annual inflationary price hikes, which are due to take effect next week, millions are about to receive a double hit as prices go up for both their phones and their data, minutes and texts.

Operators typically buy handsets for a fixed cost from manufacturers. The cost is then passed onto consumers who pay off the cost of the devices through their monthly bills. However, with millions of people on bundled contracts set to receive price increases on devices too, many will find themselves being charged more than the recommended retail price for their phone over the life of their contract.

The analysis reveals customers on bundled contracts with EE and Three are set to pay an extra £50m towards their devices across 2023 and 2024 due to this price rise double-whammy. The average impacted EE customer will be asked to pay out over £80 more for their phone over this period, while impacted Three customers will fork out an additional £70 for their devices due to these rises.

Worryingly, bundled contracts put consumers at risk of a price rise triple-whammy. When these contracts end, consumers receive little to no discount and continue to be charged the same amount each month by their provider despite having paid off their devices.  Even after the contracts have finished, bills are still subject to annual price rises meaning not only are these customers paying for handsets they’ve already paid for, they’re at risk of being asked to pay even more every month for phones that are rightly theirs.

Virgin Media O2 has been campaigning to stop the ‘Smartphone Swindle’ since May of last year and estimates handset overpayments are costing consumers across the country over half a billion (£530m) every year, with the average impacted consumer  worse off by more than £200.

O2 was the first major operator to introduce split contracts more than a decade ago with O2 Refresh. These contracts clearly separate the cost of the device from the cost of the airtime (data, minutes and texts) so customers stop paying for their handset at the end of their deal.

By automatically and fully reducing customer bills once the handset has been paid off, Virgin Media O2 has protected direct customers from making additional payments towards their phone, a simple  mechanism that the overwhelming majority (80%) of Brits support.

Split contracts also shield consumers from bill shock as annual price increases only apply to airtime plans – which typically make up less than half of the total phone bill. Polling shows almost two thirds (65%) of Brits were unaware this was the case.

Rob Orr, Chief Operating Officer, Virgin Media O2 said: “In 2013, we led the mobile industry by launching O2 Refresh, the market’s first split contract. Not only does this protect consumers from paying extra for their devices whilst in contract; it also means they’ll never pay for a phone that’s rightfully theirs once the deal comes to an end.

“Since we first called on the industry to ‘Stop the Smartphone Swindle’, consumers have forked out the best part of £500m paying for phones they already own. This impending price rise double, or even triple, whammy is set to only worsen the problem.”

Virgin Media O2 is urging consumers to use its online calculator to check if they’re overpaying for their smartphones and to follow four simple steps to prevent it from happening in the future:

Split – your device and airtime wherever possible

Switch – if you are at risk of overpaying for your handset at the end of your contract and don’t have the option to split your bill, switch to another operator

Save – money by being aware of this issue and never overpaying for your handset

Share – tell friends and family if you think they might be paying for a phone they already own

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Source: O2 Blog






ITV Studio Sessions, brought to you by Priority from O2 and hosted by award winning broadcaster Clara Amfo

Brand new show, ITV Studio Sessions, brought to you by Priority from O2 and hosted by Clara Amfo will air this May on ITV1 and ITVX and STV. 

ITV announces a brand-new music show ITV Studio Sessions in partnership with Priority from O2 and Lifted Entertainment, part of ITV Studios.

ITV Studio Sessions aims to champion top talent and exciting emerging artists from the UK. The 6-part series will deliver an immersive, one of a kind 30’ with each episode giving fans in the audience and watching at home an intimate experience, all expertly led by one of music’s most celebrated broadcaster, podcast host and tastemaker – Clara Amfo.

The show will platform some of the most talented UK musicians as well as championing new singers with Becky Hill, Cat Burns, Jess Glynne, Tom Walker, YUNGBLUD and BRIT award rising star winner Sekou, as they perform new music, old favourites and one-of-a-kind covers allowing audiences to enjoy the artists in a whole new light.

The six artists will take the stage in front of an audience of Priority members in O2 Blueroom which resides inside the UK’s most iconic music venue, The O2.

ITV and O2 share a rich legacy in music and connecting fans to experiences they love. From ITV’s broadcasting of The BRIT Awards and An Audience with Kylie, to O2’s heritage within the industry – offering early access to the most sought-after tickets in entertainment and O2’s exclusive Priority Gig series which has seen iconic talent such as Sam Fender and Anne-Marie headline intimate shows for customers.

Audiences will also get to discover the stories that inspired the artists’ work as Clara will interview the artist between songs, finding out how their tracks have had an impact on their lives and what we can expect next.

Amfo is one of the UK’s most celebrated award-winning broadcasters, best known for her work on BBC Radio 1, hosting the prestigious Live Lounge and Future Sounds and most recently hosted The BRIT Awards 2024.

She has interviewed some of the world’s most renowned artists from Doja Cat, Dua Lipa, Kendrick Lemar, Sir Elton John and Billie Eilish, who personally requested Clara for her L.A. Special “Billie Eilish:Up Close”, whilst also supporting new and returning artists including Pink Pantheress, Raye, Sam Smith and The Last Dinner Party.

As a Trustee for London’s Royal Academy of Arts, she has a passion for making art more accessible. On TV, Clara has hosted Glastonbury, The Earthshot Prize, BAFTA Film, TOTP and sat as an esteemed guest judge on RuPaul’s Drag Race and ITV’s The Voice.

Host Clara Amfo said: “I am thrilled to be part of something brand new on ITV with Studio Sessions as I wholly believe that music performance on television is still such a treat for artists to do and for their fans to enjoy. As the host and consultant producer, I’m truly looking forward to having rooted conversations with our guests, so that audiences can learn something new about them and of course see them celebrate their most beloved and new songs!”

Katie Rawcliffe, Head of Entertainment Commissioning ITV said: “ITV Studio Sessions offers the perfect mix of music and insightful conversation, and I am delighted about this exciting new series starting this May. Clara is a dynamic presenter and has interviewed the biggest names in music and entertainment, making her the perfect host.”

Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2, said: “Live entertainment sits at the heart of O2 and through this exciting partnership with ITV we’re giving our customers amazing access to some of the most popular music artists in the UK, up close and personal. We’ll be opening the doors of the O2 Blueroom to offer Priority members the opportunity to be part of the audience for these intimate sessions, which will then be broadcast on ITV for millions to enjoy. What better place to host than at The O2, the world’s number one live entertainment venue.”

Bhavit Chandrani, Director of BE Studio from ITV said: “Bringing shows like this to life is exactly why we launched BE Studio. Partnering O2 with ITV and ITVX has enabled us to open up a fantastic platform for some of the biggest artists to really connect with their fans both via music and in vibrant conversation with Clara Amfo.”

Fiona Clark, Creative Director Lifted adds: “We have some of the best artists in the UK joining us for ITV Studio Sessions. All of them are unique in their own way, and will bring something different and exciting to the stage. We couldn’t be more thrilled.”

All of the episodes will be available to watch on ITVX from Friday 3rd May 2024 and will be exclusively broadcast on ITV1 every Friday night at 10.45pm.

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Source: O2 Blog