Start Up I A song made from 45 years of Apple sounds I Apple
Artist-Producer A. G. Cook creates a song from scratch using only the iconic sounds of Apple products from the last…
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Pro apps. Pushed to the max. | Apple
Over 4x speedup in Redshift. 5x faster Scene Edit Detection in Premiere Pro. 8x faster ProRes-to-ProRes rendering for DaVinci. And…
Read moreHomePod mini, now in color | Apple
HomePod mini now in three bold new colors — orange, yellow, and blue. It delivers room-filling sound. It’s an intelligent…
Read moreAll-new AirPods with Spatial Audio | Apple
All-new, redesigned AirPods. Featuring spatial audio with dynamic head tracking, to hear sound all around. They tune music to your…
Read moreThe new MacBook Pro | Supercharged for pros | Apple
The new MacBook Pro is a beast. Supercharged for pros by the M1 Pro or M1 Max, this… thing delivers…
Read moreCelebrating Steve | October 5 | Apple
To commemorate the 10th anniversary of Steve’s passing, this short film is a celebration of his life and his extraordinary…
Read moreThe Spark explores the stories of culture’s most creative songs and the journeys behind them #Shorts
In Episode One of the Spark, we follow Mexican American singer-songwriter, Cuco, as he explains the emotional origin story of…
Read moreDiving into the creative mind of Cuco and his trippy new song Under the Sun | The Spark | Apple
The Spark is an Apple documentary series exploring the origin stories of some of culture’s biggest songs and the creative…
Read moreA Guided Tour of iPhone 13 & iPhone 13 Pro | Apple
Find the right iPhone for you. Let’s walk through the new iPhone 13 mini, iPhone 13, iPhone 13 Pro, and…
Read moreOn set with iPhone 13 Pro Featuring 2x Oscar® Winner Kathryn Bigelow | Apple
Behind the scenes with Phone 13 Pro, 2x Oscar®-winning Director Kathryn Bigelow and Oscar®-nominated Cinematographer Greig Fraser. Watch as they…
Read moreiPhone 13 Pro – Hollywood in your pocket | Apple
iPhone 13 Pro. The biggest camera upgrade to iPhone ever. Featuring all new Cinematic mode that lets you shift focus…
Read moreBigger screen. Epic durability. | Apple Watch Series 7 | Apple
This is the new Apple Watch Series 7, with our largest, most advanced display yet. It’s also more crack and…
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