Samsung Electronics will showcase its latest products and services, including the Galaxy S23 Ultra and Galaxy Book3 Ultra at Mobile World Congress (MWC) in Barcelona, Spain from February 27 to March 2, 2023. Visitors to the Samsung booth will get a first-hand look at the latest Samsung Galaxy innovations through immersive and interactive exhibits.
“At Samsung, we believe the future of Galaxy innovation lies in sustainability commitment and open collaboration with partners,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “At MWC this year, we’re excited to showcase how our latest lineups including the Galaxy S23 Ultra and Galaxy Book3 Ultra, exemplify Samsung’s approach to enabling new possibilities that enhance our daily lives.”
Epic Experiences With Powerful Products and Services
Samsung’s latest innovations are setting a new standard for premium mobile experiences that are further enhanced by its ecosystem of products and services. At MWC 2023, Samsung is showcasing how the Galaxy S23 series embodies its commitment to industry-leading innovation, with epic content-capturing and creating experiences and a more eco-conscious design.
The Galaxy S23 series’ advanced camera system gives users more freedom to explore their creativity, allowing them to capture truly cinematic photos and videos. Visitors to the booth can test out the Galaxy S23 Ultra’s all-new camera features, including Nightography capabilities in a low-light, 200MP Adaptive Pixel sensor1 for photos with incredible details, as well as advanced portrait photos with an AI Stereo Depth Map. The Galaxy S23 series offers the fastest and most powerful performance ever in Galaxy to gamers and creators.2 Visitors can play racing games at the booth and experience the Galaxy S23 Ultra’s powerful gaming performance.
At the core of Samsung Galaxy Ultra innovation is the connected experience with the expanded Galaxy ecosystem. Visitors can explore seamless phone to PC connected features with the all-new Galaxy Book3 Ultra, which offers fast and frictionless movement across multiple devices, screens and operating systems. MWC attendees can also discover the best of Samsung’s services with demos for sleep coaching with Samsung Health on the Galaxy Watch5, Samsung Wallet and connecting and controlling home devices with SmartThings. They can also explore privacy features and the endless customization options available on Galaxy devices with One UI 5.1.
All the Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances Samsung’s sustainability commitment. The Galaxy S23 series incorporates recycled materials in more device components than in any other previous Galaxy smartphone3 and is built to last with durability and repairability, making it dependable for years to come. At the booth, attendees can learn about Samsung’s new commitment to its concept of “Everyday Sustainability” and check out an immersive art installation composed of multiple generations of upcycled S series devices.
Samsung Integrations Across MWC in Collaboration With Partners
Samsung believes in open collaboration and working with industry leading partners to create the best experiences for its customers. Thanks to this approach, visitors will be able to find Samsung at various partner booths throughout this year’s MWC. Attendees can visit the Android Avenue (between Hall2 and Hall3) to learn about the eco-conscious materials used in the Galaxy S23 series, customize the sound notifications on the latest Galaxy smartphones and even snap some selfies right from the Galaxy Watch5 on exhibit. Samsung will also be part of Qualcomm’s booth (Hall3, 3E10) where visitors can check out the leading performance of the Galaxy S23 Ultra, featuring the brand-new Snapdragon® 8 Gen 2 Mobile Platform for Galaxy. The Samsung Display Booth (Hall 2, 2K40) will demonstrate the durability of Samsung’s Ultra Thin Glass (UTG) used on Samsung’s Galaxy Z Fold4. Visitors can also experience first-hand the clear and vivid Dynamic AMOLED 2X Display used on the Galaxy Book3 series.
To celebrate the launch of its latest products, Samsung will be on full display with advertisements for the Galaxy S23 series, Galaxy Book3 series and Galaxy family of devices in marquee locations at Fira Barcelona Gran Via including the mega billboard, main entrance and exterior flag poles and hanging banners.
The Samsung MX booth (Hall3, 3I10) at MWC is located in Hall 3 of the Fira Barcelona Gran Via.
1 Samsung’s updated pixel binning technology for Galaxy S23 Ultra provides 200MP, 50MP and 12MP output options.
2 Galaxy S23 series features Snapdragon® 8 Gen 2 Mobile Platform for Galaxy that is optimized for Samsung and exclusive at the time of Galaxy S23 series’ launch. World’s fastest Snapdragon claim true as of February 1, 2023.
3 Galaxy S23 Ultra uses recycled materials in 12 internal and external components (Galaxy S23+ and S23: 11 internal and external components) compared to six internal components in the Galaxy S22 Ultra.
Source: Samsung Mobile Blog
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