On April 10, during a jam-packed event that spanned three continents and was livestreamed for the world to see, Samsung Electronics revealed the all-new Galaxy A70 and Galaxy A80 – smartphones designed for the Era of Live.

 

The globe-spanning event, which was headquartered in Bangkok and included satellite showcases in Milan and São Paolo, was kicked off by DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. After unveiling the latest additions to the Galaxy A range, which Koh described as “devices that make cutting-edge innovation the standard for everyone,” Samsung demonstrated how it optimized the smartphones, inside and out, for the way we communicate today.

 

In case you missed it, here’s a recap of some of A Galaxy Event’s most exciting moments.

 

 

[Bangkok]

[Photo] Here’s What Happened at ‘A Galaxy Event’

DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics, takes to the stage in Bangkok and introduces the crowd to the Galaxy A70 and Galaxy A80.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

Koh proudly presents the Galaxy A70 (right) and Galaxy A80 (left), the latter of which features Samsung’s first-ever rotating camera.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

Samsung New Zealand’s Jacob Barton describes how the Galaxy A70’s Super AMOLED Infinity-U Displays offer “a richer viewing experience through spectacularly vibrant colors in all conditions. So you can enjoy every pixel of your photos, videos and games.”

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

After the presentation, Samsung welcomes the Galaxy A series’ newest ambassadors to the stage – Lisa, Jennie, Rosé and Jisoo, of K-Pop sensation BLACKPINK – who thrill the crowd with an unforgettable performance.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

After the performance, BLACKPINK’s Lisa (left) and Jisoo share a few of their favorite Galaxy A series features.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

Guests pose for a fun selfie with the Galaxy A70.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

Guests get hands-on with the Galaxy A70 and Galaxy A80 in the Bangkok event’s experience zone.

 

 

[Milan]

[Photo] Here’s What Happened at ‘A Galaxy Event’

‘A Galaxy Event’s Italian showcase was held at the city’s famed Padiglione d’Arte Contemporanea.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

The experience zone at Samsung’s satellite event in Milan is packed with guests eager to test out the new smartphones’ powerful features.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

A guest snaps a photo of the Galaxy A70’s sleek, ergonomic design.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

In Milan, the fun continues after the showcase with a live performance.

 

 

[São Paolo] 

[Photo] Here’s What Happened at ‘A Galaxy Event’

A new generation enters the Era of Live.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

A Galaxy Event’s São Paolo showcase offered fun for all ages.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

Guests of the São Paolo event take part in fun dancing lessons at the ‘Dance Studio’.

 

[Photo] Here’s What Happened at ‘A Galaxy Event’

Excited audience members connect through an incredible live experience.

Source: Samsung Mobile Blog