On January 17, the SAP Center in San Jose buzzed with activity as Samsung Electronics unveiled its latest Galaxy S24 series — attracting media, influencers and industry insiders from around the globe. Banners announcing “Galaxy AI is coming” hung from the arena’s walls, sparking curiosity about a new era of Galaxy, while a photo wall near the entrance pulled in a steady stream of visitors. At the same time, a nearby experience zone was packed with journalists and influencers ready to explore the Galaxy S24 series.
Check out the photos below for a never-before-seen look at Galaxy Unpacked 2024.
Lining Up for Unpacked
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main1.jpg)
▲ Media, influencers and Samsung partners eagerly lined up outside the SAP Center in San Jose, California.
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main2.jpg)
▲ Galaxy Unpacked 2024 visitors scanned customized QR codes to enter the venue.
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main3.jpg)
▲ In the lobby of the SAP Center, visitors posed with a Samsung photo wall.
Waiting in the Wings
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main4.jpg)
▲ A backstage view of Drew Blackard, Vice President of Mobile Product Management at Samsung Electronics America, presenting Samsung’s latest innovations
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main5.jpg)
▲ (From left) Dr. Hamid Sheikh of Samsung Research America (SRA) and Product Specialist David Thompson readied themselves offstage for their Unpacked presentations.
Galaxy Fans React
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main6.jpg)
▲ Samsung Members Stars, the most active members of the Samsung Community, attended Galaxy Unpacked 2024.
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main7.jpg)
▲ Eager Galaxy fans captured the moment with Samsung mobile devices.
Step Into the Galaxy Experience Zone
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main11_F.jpg)
▲ A glimpse of the Galaxy fans who headed to the experience zone after the Galaxy Unpacked event.
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main8.jpg)
▲ Following the Unpacked presentation, the crowd got hands-on with the all-new Galaxy S24 series.
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main9.jpg)
▲ (From left) Media, influencers and Galaxy fans snapped photos of the scene. Team Samsung Galaxy Skateboarder Jagger Eaton.
![[Photo] Capturing a New Era of Galaxy AI: Snapshots of Galaxy Unpacked 2024](https://img.global.news.samsung.com/global/wp-content/uploads/2024/01/Unpacked-2024-Photo-News_main10.jpg)
▲ Samsung Members Stars posed with TM Roh, President and Head of Mobile eXperience (MX) Business.
Source: Samsung Mobile Blog
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