Columbia Sportswear - Digital Transformation

Columbia Sportswear – Digital Transformation

Columbia Sportswear - Digital Transformation

As data grows exponentially, companies must work harder to draw out the right customer, product and market insights. For Columbia Sportswear Company,

growing global demand for its outdoor apparel and accessories necessitates working smarter, and capitalizing on digital transformation takes a concerted effort. From 3D modeling, to business optimization, to supply chain acceleration, Columbia races against the clock to continuously reach its customers faster and more efficiently. See how they’re partnering with Dell Technologies, integrating cutting-edge analytics technology with existing IT, to unlock new opportunities and meet customer needs — wherever their excursions take them.

https://www.delltechnologies.com/en-us/what-we-do/customer-stories/columbiasportswear.htm#

Source: Dell YouTube






Style - Behind the camera with cinematographer Mateo Willis

Style – Behind the camera with cinematographer Mateo Willis

Style - Behind the camera with cinematographer Mateo Willis

Discover the brand new Xperia™ smartphones: https://bit.ly/WorldOfWow11

The incredible camera technology in Xperia smartphones means anyone can be a photographer or filmmaker. The next step is to work out your own style, so that your content really stands out.
 
Award-winning cinematographer Mateo Willis shares his advice on developing your own style by narrowing your focus and giving yourself constraints.

Source: Sony Xperia YouTube






Movement - Behind the camera with cinematographer Mateo Willis

Movement – Behind the camera with cinematographer Mateo Willis

Movement - Behind the camera with cinematographer Mateo Willis

Discover the brand new Xperia™ smartphones: https://bit.ly/WorldOfWow10

peria smartphones with Predictive Capture technology are ideal for photographing moving subjects – so you’ll never miss the moment.
 
We spoke to Frozen Planet’s cinematographer Mateo Willis about movement, and how you can improve your action shots.

Source: Sony Xperia YouTube






Super slow motion - Behind the camera with cinematographer Mateo Willis

Super slow motion – Behind the camera with cinematographer Mateo Willis

Super slow motion - Behind the camera with cinematographer Mateo Willis

Discover the brand new Xperia™ smartphones: https://bit.ly/WorldOfWow8

With the incredible Super slow motion feature on Xperia you can capture motion at 960 frames per second and see the world like never before.
 
Award-winning cinematographer Mateo Willis gives his tips on getting the best out of Super slow motion.

Source: Sony Xperia YouTube






Colour - Behind the camera with cinematographer Mateo Willis

Colour – Behind the camera with cinematographer Mateo Willis

Colour - Behind the camera with cinematographer Mateo Willis

Discover the brand new Xperia™ smartphones: https://bit.ly/WorldOfWow9

Ultra-vivid colours and crisp details are brought to life via Xperia’s HDR display.
 
Cinematographer Mateo Willis shares his advice on using colour in your photographs and films to create a mood, tell a story, and grab attention.

Source: Sony Xperia YouTube