Are Color Runs, Bubble Runs & Blacklight Runs For You?

Ever wonder what it feels like to run through a rainbow? Over the past seven years, color runs—ranging from black-light events to bubble pits—have been springing up all over the country.

The Color Run or “the world’s first Color 5K and Color Dash event” began in 2011 with the mission to “bring people together and make the world a happier, healthier place.” This event is an untimed 5K with tour dates in over 30 states and only two rules for participation: “1: Wear white at the starting line! 2: Finish plastered in color!” In addition to the joys of being “doused from head to toe in different colors,” the run ends with a “Finish Festival” that includes music, dancing, and even more paint.  

 With its four pillars—healthiness, happiness, individuality, and giving back—Color Run focuses on “improving health and wellness,” spreading joy to its participants, catering to runners of varying levels and lifestyles, and partnering with charities. A few such charity partners have included the Boys and Girls Club, United Way, and Mental Health Associations. 

 Of course, not all color runs are the same. If you’re interested in something with more of a rave vibe and a heavier emphasis on charity, the Blacklight Run may be just the thing for you. Unlike the Color Run, the Blacklight Run is a night run that uses black lights and “UV Glow Powder.” Before the race, each participant receives a t-shirt, a temporary tattoo, a race bib, a glow pack, and a donation to a local charity.  

The Blacklight Run reaches beyond just spreading joy to its participants and aims to raise donations for children’s cancer research. “To do our part to help these children and their families, the Blacklight Run takes pride in working with and donating to local children’s charities,” their website states. “Each and every one of our races is dedicated to spreading the word about childhood cancer, and each and every one of our runners makes that possible.” Over the course of the year, the run is hosted in dozens of cities across the country, so there are plenty of chances to check out the 5K.  

A close cousin of the Color Run and the Blacklight Run, the Bubble Run is a 5K with chest-high foam and bubble pits. “Each kilometer, participants will run through the Foam Bogs,” their website explains, “where there is enough colored foam to cover you from head to toe! Each of the four Foam Bogs are represented by a different colored foam.” They also note that although the foam doesn’t taste great, if runners do end up with a little in their mouths, there’s no danger, as “the foam is 100% safe.” Like the Color Run, Bubble Run partners with charities to increase awareness of various causes and “shine a light on important issues.”

Are Color Runs, Bubble Runs & Blacklight Runs For You?

Holi colors for sale in Old Delhi

As fun as all of these runs are, they’ve run into some controversy over the years. In the Hindu religion, Holi is a festival of spring—and more specifically, a celebration of the love between Krishna and Radha—in which the Hindu people light bonfires and throw colored powder in the streets. Unfortunately, many participants in color runs are unaware of the religious connotation, leaving many people feeling as though their religion and culture is being used for profit.  

In a 2012 article posted in Brown Girl Magazine, Nadya Agrawal explains the way in which color runs have been “co-opted” for personal use. “There are no prayers for spring or messages of rejuvenation before these runs,” she writes. “There is absolutely no way you’ll have to even think about the ancient traditions and culture this brand new craze is derived from.” She goes on to emphasize that there is no “mention of India, Holi, Krishna, or even spring” on the run websites.  

While Agrawal makes some very important points, Elizabeth Flock too delves into the issue in an article posted on The Hindu, questioning “whether the original meaning of something […] is mocked, distorted or lost when it is copied.” After interviewing both Hindu and non-Hindu participants, she acknowledges that she “couldn’t help feeling like something was missing from the day,” but also that like Holi, a color run is an opportunity for joy and celebration: “When I ask [the participant] how much of the event is inspired by Holi, she pauses. ‘Well, I’d be lying if I said I knew the answer to that,’ she said. ‘But it’s for families to enjoy a day out.’ Which, I think to myself, is a part of what Holi is about too.” 

If you do decide to participate in a color run, be sure to check out their websites and find a charity to partner with. And just as importantly, consider taking it as an opportunity to learn more about a different culture. Research the history, read about Holi, and you may find yourself with an experience that’s not only fun, but also educational and enriching.

Source: Withings Blog






Foot Locker EU and Xbox Partner to Give Fans Chance to Play Forza Motorsport 7 to Win an Xbox One X

Foot Locker EU and Xbox Partner to Give Fans Chance to Play Forza Motorsport 7 to Win an Xbox One X

This Saturday, October 21, Foot Locker in Europe and Xbox will kick off their ‘Drop the Power’ campaign in select Foot Locker stores in Manchester (Trafford Centre), Paris (La Défense) and Rotterdam (Lijnbaan). Fans can battle it out every 20 minutes for the exclusive chance to win the Xbox One X Project Scorpio Edition plus the hottest sneakers available at Foot Locker this season.

A lucky group of fans at each of the three locations will compete on the world’s most powerful games console before its official release, playing Forza Motorsport 7, the best-looking, most realistic racing game ever made. The action will all be live-streamed through Mixer and Twitch, giving the chance for fans worldwide to tune in and watch the races. Not only that, but fans following the stream will have opportunities to win their own Xbox prizes including digital copies of Forza Motorsport 7 and exclusive downloadable content to customize their Forza Motorsport 7 experiences.

Xbox One X at Foot Locker

Be sure to tune into the stream between 08:30 – 17:00 GMT (12:30 – 10:00 a.m. PDT) on mixer.com/xbox. To find more details about the event, visit https://play.eslgaming.com/forza/europe/drop-the-power/ to see the action for yourself and for a chance to win Xbox, Forza Motorsport 7 and Foot Locker prizes every 20 minutes.

Stay tuned, as there’s more to come as the partnership grows between the best in gaming and the best in exclusive footwear. Get involved and join the conversation on social @FootlockerEu @Xbox using #DropThePower and keep tuned to Xbox Wire for all of the latest news on Xbox One X coming November 7, 2017.

Foot Locker Store

See the rest of the story on Xbox Wire

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Source: Xbox Blog






Working together to connect Wales

Working together to connect Wales

Working together to connect Wales

By Derek McManus, Chief Operating Officer at O2

Of all the ingredients that keep our economy and society moving, mobile is arguably top of the list. Digital connectivity is fundamental to the ongoing attractiveness of North Wales with respect to remaining a tourist venue, delivering public services and encouraging business to set up and grow. Businesses and communities from across Wales are backing the Daily Post’s Better Mobile campaign because they recognise they can’t compete without it.  So, while the Welsh Mobile Action Plan recognises that government, local councils, businesses and mobile operators must all collaborate it is only a step in the right direction. We also need to hear from the silent majority who want better mobile connectivity to deliver what North Wales needs and deserves.

We know the difference that a good mobile connection can make. Until recently, residents in one of Wales’s most remote villages, Staylittle, were forced to stay indoors to make and receive phone calls and had to resort to expensive, patchy satellite home internet to get online. In May, O2 installed a permanent 4G mobile mast which provides full 2G, 3G and 4G coverage to the entire village. Residents can now make calls, connect online with their family and friends, run their businesses on the move – all the things that many parts of the UK take for granted.

However there are still too many communities in Wales that find themselves in connectivity black spots due, in part, to such planning limitations.  A change of pace is needed.  In England and Scotland, permitted development rights require a maximum of 56 days to gain permission for a 25-metre mast, bringing the connectivity rural communities need. Equivalent Welsh law will only allow a 15-metre mast to be approved in the same period, while a 17-metre mast requires full planning permission which takes six months or more.  A collective effort from the telecoms industry, councils, land owners, government and regulators is what’s required to act on the public demand for mobile connectivity.

We continue to work tirelessly to upgrade existing sites and build new ones across North Wales.  But while we are making good progress in connecting Powys and Snowdonia, we have found well considered mast proposals, which take local concerns into account, are still getting rejected or delayed.  This was recently the case in Penygroes where a well thought through bid for a shared mast between O2 and Vodafone was unanimously rejected by the planning committee on health grounds, a consideration not under their jurisdiction in current guidelines.

At O2, we know that a reliable mobile connection means businesses and communities can flourish, doing the things they want to do whenever and wherever they like. That’s why we invest more than £2 million every day towards improving our network infrastructure throughout the UK. By working together to accelerate the rollout of digital infrastructure, we can meet the demands of the Daily Post’s Better Mobile campaign, encourage economic prosperity and prepare Wales – its households and its businesses – for the digital future.

You can read the article on the Daily Post here.

The post Working together to connect Wales appeared first on The Blue.

Source: O2 Blog






A day to share – powered by Nokia Small Cells | teaser

A day to share – powered by Nokia Small Cells | teaser

A day to share – powered by Nokia Small Cells | teaser

Traveling around the world, meeting new people and cultures…Good network connections is essential for a vlogger to share his stories. See a glimpse of a day in his life discovering Helsinki with the help of Nokia 8. Sometimes all it takes is a bothie to meet someone special.
https://networks.nokia.com/small-cells

Source: Nokia YouTube