Every year the Microsoft Store sees an increase in the number of customers downloading and purchasing content during the holiday season. During the holiday months of 2016, the Microsoft Store saw more than a 30% increase in the number of downloads when compared to the rest of the year.
To take advantage of the holiday momentum, you’ll want to update or submit your app or game no later than November 14th for Thanksgiving (US) and December 14th for the Christmas holiday. You can see the full list of submission deadlines below. Updating or submitting your app early ensures that they will be available during the holiday season!
Holiday |
Submission deadline for app publishing for these holidays |
Date |
| Thanksgiving | Thursday, Nov 23
Friday, Nov 24 |
Tuesday, Nov 14 |
| Christmas | Monday, Dec 25
Tuesday, Dec 26 |
Thursday, Dec 14 |
| New Year’s | Monday, Jan 1 | Monday, Dec 18 |
Source: Windows Blog
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