Meet Dezeen x Samsung Out of the Box Competition finalist André Cardoso and learn what inspired him to create a rocking horse for kids. Called The Rider, Cardoso designed it so that the graphic image of The Serif on the front of its Eco-Package box becomes the horse’s saddle when constructed.

The design is one of five finalists in the Dezeen x Samsung Out of the Box Competition to create environmentally-friendly household objects by repurposing cardboard packaging in an innovative way.

Ideas for our environment.

#DezeenxSamsungOutoftheBoxCompetition #Dezeen #Samsung

Source: Samsung Mobile YouTube
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