As we reflect on the incredible innovations showcased at CES 2025, it’s evident that the future of Windows 11 will enable new possibilities and experiences for our customers. Throughout the last year and this week at CES, our partners continue to advance the Windows ecosystem with cutting-edge technology and new devices, reaffirming our commitment to delivering the most performant, intelligent and secure PCs.
As we shared ahead of the event, CES not only marked an exciting start to 2025 but also set the stage for the year ahead, which we anticipate to be one of the most significant Windows 11 PC refresh cycles our industry has experienced. The event showcased how we, along with our partners, will continue to drive the PC category forward, pushing technological boundaries and enhancing customer experiences in new, meaningful ways. From best-in-class performance and battery life to cutting-edge AI experiences such as Recall (Preview)1, Click to Do (Preview)1 and Improved Search1, to stunning new hardware designs, the innovation is inspiring and will pave the road ahead for a more efficient digital future.
“As a leading omnichannel tech retailer, we make upgrading to Copilot+ PCs easy. Customers can order online or visit our stores to try out this new tech and get help from our experts in moving to Windows 11. They can also get at least £5 off their purchase when they bring in any unwanted tech.”
Ed Connolly, Group Chief Commercial Officer, Currys
Advancing power and performance in Windows 11 PCs
Building on our Copilot+ PC launch from last May, the announcements this week demonstrate our commitment to pushing the boundaries of what’s possible on a Windows 11 PC. With new silicon technology designed to handle the most demanding tasks with ease and powerful new devices that enable new experiences, customers now have access to an unrivaled selection of responsive and performant Windows 11 and Copilot+ PCs offering choice and value for all customers.
AMD announced new Ryzen AI products to power an expanded Copilot+ PC portfolio for customers and businesses. Designed for gamers, creators and everyday users, the Ryzen AI Max Series revolutionizes what’s possible and delivers workstation-level performance and up to 50 TOPS (trillion operations per second) of AI processing ability2 in ultra-portable form factors, while Ryzen AI Max PRO Series processors are designed for thin and light workstations. New additions to the Ryzen AI 300 and Ryzen AI 300 PRO Series enable premium AI experiences across notebooks and deliver the same trusted performance and security that customers have come to expect.
Intel announced new Core Ultra processors (Series 2), designed to revolutionize mobile computing for businesses, creators and enthusiast gamers. Intel Core Ultra 200V series processors with vPro3 deliver a robust platform for modern workplaces, offering significant performance gains, enhanced efficiency, and robust security and manageability. Copilot+ PCs powered by Intel Core Ultra 200V series processors unlock next-gen AI productivity, all while delivering long-lasting battery life. Intel Core Ultra 200HX and 200H series cater to creators and gaming enthusiasts, offering industry-leading performance, an integrated NPU (neural processing unit) for AI acceleration and optional Arc graphics4, alongside reduced power consumption.
NVIDIA introduced NIM Microservices for RTX AI PCs which are pre-packaged containers with all the key components for running AI on PCs; leveraging Windows Subsystem for Linux (WSL) for AI development on Windows 11 PCs and accelerated by new GeForce RTX 50 Series GPUs, making it easier for developers to deploy and run AI models. NVIDIA unveiled enhancements to AI Foundation models that utilize RTX GPUs to perform advanced AI tasks like natural language processing and computer vision, making AI capabilities more accessible to users and bringing more performance to everyday computing devices.
Qualcomm Technologies, Inc announced Snapdragon X, the 4th platform to join the Snapdragon X Series. Snapdragon X delivers the latest advancements in AI-powered computing to Copilot+ PCs, providing multi-day battery life5 and robust performance at an affordable price point for everyday computing. With an 8-core CPU and a 45 TOPS NPU, it’s a great choice for students and budget-conscious customers. Additionally, Lenovo announced the first mini desktop PC powered by Snapdragon X Series, making available a design for everyone who values portability and NPU-powered AI experiences.
Innovative Windows 11 PCs for everyone
Acer announced the Swift Go 16 AI and Swift Go 14 AI. These new Copilot+ PCs deliver the latest AI capabilities powered by new AMD Ryzen AI 300 Series (Ryzen 7 350 or Ryzen 7 340) processors that deliver improved streaming, editing and more while providing long battery life – up to 24.9 hours for the Swift 14 AI and up to 18 hours for the Swift 16 AI. The 16-inch or 14-inch displays (respectively) come in three display options: 3K OLED, 2K OLED or 2K IPS touch.
ASUS announced the Zenbook A14 which redefines lightweight laptops, addressing traditional challenges like durability, performance, cooling, battery life, limited ports and cost. Its all-Ceraluminum chassis is ultra-light at under 980g, durable and low-maintenance, designed for everyday use. Snapdragon X Series processors deliver outstanding power efficiency and performance with multi-working-day battery life6 and the dual-fan thermal system ensures optimal cooling and boosts CPU TDP up to 45W with minimal noise. As a Copilot+ PC, it enhances productivity and creativity with advanced AI capabilities.
Dell announced the Dell Pro 13/14 Premium. This Copilot+ PC is a sleek, timeless and lightweight yet powerful laptop for professionals who value performance and portability on the go. Available in 13- and 14-inch display sizes, it’s the slimmest and lightest of Dell’s Pro portfolio, starting at only 2.36 pounds7. With a Tandem OLED display (on the 14-inch), up to 21.2 hours of battery life8 and an 8MP camera with HDR, workers can collaborate effectively no matter the location.
HP announced the HP EliteBook X Flip G1i 14-inch Notebook Next-Gen AI PC. This next-gen Copilot+ PC is designed for dynamic, on-the-go leaders. With up to 48 TOPS of NPU performance, it accelerates workflows and boosts personalized productivity through features like HP AI Companion, which generates real-time insights for faster decision-making. Its versatile design seamlessly transitions between laptop, tablet and tent modes, making it perfect for creative and business tasks alike.
Lenovo announced Yoga Slim 9i (14”, 10). The Lenovo Yoga Slim 9i (14”, 10) is a Windows 11 Copilot+ PC that features a world’s first 98% screen-to-body ratio PureSight Pro 4K OLED display courtesy of the camera-under-display technology that removes the camera notch and shrinks bezels to near nothing. Powered by an Intel Core Ultra 7 processor, the device’s Lenovo AI Core utilizes the 48 TOPS NPU to supercharge creative apps and dynamically adjust settings with real-time adaptive power management. The display cover is protected by an impact-resistant glass engineered to endure pressure, drops and scratches while keeping the laptop safe and beautiful with its cat-eye-like 3D sheen.
Samsung announced the Samsung Galaxy Book5 Pro and Galaxy Book5 360. Boost your productivity and creativity with new AI-powered and cross-device experiences. The Galaxy Book5 series enhances the AI PC experience at blazingly fast speeds while intelligently bridging on-device and cloud-based processing. For those with high-demand workflows, these thin and light AI PCs deliver the strong performance needed in an ultra-portable, premium design. The Intel Core Ultra processors (Series 2) have an advanced NPU capable of up to 47 TOPs9, meaning users can easily complete AI-intensive tasks at incredible speed. Up to 25-hour battery life10 on the Galaxy Book5 Pro 16” keeps you connected wherever you are, resulting in far fewer interruptions. Even when you do need to charge it’s super-fast, up to 35% in just 30 minutes11.
Moving forward with Windows 11
As we move into 2025, there has never been a better time to upgrade or buy a new PC. Windows 11 and Copilot+ PCs are designed to meet the needs of our customers – whether for work or play. And, with the upcoming end of support for Windows 10 on Oct. 14, 2025, choosing a new PC that offers unparalleled security and performance, battery life and innovative AI experiences is a smart choice.
“We help our customers discover the latest tech and all that it can unlock in their everyday lives. Whether they want to explore the newly announced Windows 11 devices at home or stop by a Best Buy store to get a hands-on demo, we’re excited to bring the latest Copilot+ PCs and its innovative technology to life.”
Patrick McGinnis, Chief Merchandising Officer, Best Buy
Our global retail partners, such as Best Buy, Boulanger, Costco, Currys, Elkjøp, Fnac, Harvey Norman, JB Hi-Fi, MediaMarkt & SATURN, Officeworks, Sharaf DG and Walmart, are ready to help you choose with great options in-store and online, supported by PC recycling programs or trade-in credits for a brand-new Windows 11 PC. With Windows Backup and a seamless file and settings transfer process, moving to Windows is easier than ever before. We encourage our customers to consider purchasing a new PC soon, as device availability may become limited. Additionally, our business customers can benefit from programs available through resellers such as Bechtle, CDW, ComputaCenter, Connection, SHI and more.
“CDW provides full stack IT solutions to customers of all sizes. With AI such a focus for our customers, we’re excited about Copilot+ PCs as they offer breakthrough new capability to run AI at the edge. And with Windows 10 End of Support, we’re seeing customers move to refresh, improve their security posture and roll out new Copilot+ PCs to improve their competitive advantage.”
Mark Chong, Senior Vice President, Product & Partner Management, CDW
The future of Windows is incredibly exciting, with new innovation planned throughout the year. Windows 11 continues to be the best platform for security, productivity and creativity. And our Copilot+ PCs are the most performant devices we’ve ever built, designed to enhance your digital life in ways you never thought possible. Let’s move forward together with Windows 11 and embrace the future of computing.
Learn more about Windows 11 and Copilot+ PCs or visit our Help me choose tool to discover the perfect PC for you.
1 Only available on Copilot+ PCs. On some devices, some Copilot+ PC experiences require free updates continuing to roll out through early 2025. Timing varies by device and region. See aka.ms/copilotpluspcs.
2 Trillions of Operations per Second (TOPS) for an AMD Ryzen processor is the maximum number of operations per second that can be executed in an optimal scenario and may not be typical. TOPS may vary based on several factors, including the specific system configuration, AI model and software version. GD-243.
3 All versions of the Intel vPro platform require an eligible Intel processor, a supported operating system, Intel LAN and/or WLAN silicon, firmware enhancements, and other hardware and software necessary to deliver the manageability use cases, security features, system performance and stability that define the platform. See intel.com/performance-vpro for details.
4 Intel Arc GPUs only available on select H-series Intel Core Ultra processor-powered systems with required configurations. OEM enablement required; check with OEM or retailer for system configuration details.
5 Battery life varies significantly based on device, settings, usage and other factors. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
6 Up to 32 hours of battery life. Battery tests conducted by ASUS in November 2024 using the 1080p Video Playback scenario. Test configuration: ASUS Zenbook A14 (UX3407), FHD OLED panel, Snapdragon X processor, 1 TB SSD, 32 GB RAM, 70Wh battery. Test settings: WiFi disabled, Keyboard backlight disabled, Windows Power Mode set to Balance mode, display brightness set to 150 cd/m2 with headset, default earbud volume. Actual battery life may vary depending on product configuration, usage, operational conditions and power management settings. Battery life will decrease over the lifetime of the battery.
7 Based on Dell internal test, November 2024.
8 Refers to the Dell Pro 14 Premium. Based on testing using the Mobile Mark 2025 battery life benchmark test in December 2024. For more information about this benchmark test, visit www.bapco.com. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time.
9 NPU performance varies by process. Intel Core Ultra 5 and Intel Core Ultra 7 support 40 TOPS and 47 TOPS respectively.
10 Up to 31-hours video playback on the Galaxy Book5 360 and 21-hours video playback on the Galaxy Book5 Pro 14”. Actual battery life may vary depending on model, network environment, usage patterns and other factors.
11 Device charges up to 41% in 30 minutes on the Galaxy Book5 Pro 14” and up to 39% in 30 minutes on the Galaxy Book5 360. Based on internal laboratory test results. Battery capacity and amount of charge after a 30-minute charge may vary by configuration.
Source: Windows Blog
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