Pure Storage’s Evergreen Storage Program – A Marketing Solution to Engineering Problems

Pure Storage’s Evergreen Storage Program – A Marketing Solution to Engineering Problems

Pure Storage (“Pure”) makes a lot of noise about their Evergreen Storage program.  With bold claims like “never rebuy a TB you’ve purchased, never do a data migration again and never do another forklift upgrade”, but the devil, and more importantly, the customer costs are in the details.  We think after reviewing the facts you will come to the same conclusions we have.  At its core Evergreen Storage – in our opinion –  is a marketing program with features designed to overlook architectural shortcomings by focusing on specific customer benefits, while netting Pure high profit margins … READ MORE

Source: Dell Blog