Meet the Makers: The team behind the sleek and slender design of the Xperia 10 and Xperia 10 Plus

The first thing you’ll notice about Xperia 10 and Xperia 10 Plus is that they stand out from other smartphones due to their 21:9 Wide display. Standing tall with a beautiful, sleek and borderless design enclosed in a perfect hand-fit.

There are subtle differences between the two handsets. The Xperia 10 has a 6.0” display, while the Xperia 10 Plus is slightly larger at 6.5”, and each device has an exclusive colour alongside their three shared colours (more on that below!).

We wanted to delve a little bit deeper in what makes these handsets so appealing when it comes to their design, so we chatted to the brains behind their look and feel, Kazuhiro Ishida.

Can you talk us through the inspiration behind the colour options?

The design theme at the centre of the Xperia 10 and Xperia 10 Plus was the “brilliance of light”, which you can see from the metallic finish with a rich depth of light and shadow with subtle glass and pearl pigments.

Meet the Makers: The team behind the sleek and slender design of the Xperia 10 and Xperia 10 Plus

We also ensured a luxurious, premium feel to the devices by brightening the metal details of the transitional edge of the camera ring and the side fingerprint sensor.

Both the Xperia 10 and Xperia 10 Plus are available in a delicate black, a dark silver that conveys a sense of metallic brightness and hardness, and a rich, deep navy that resembles a mineral stone. The Xperia 10 is exclusively available in a cool, neutral pink.

Meet the Makers: The team behind the sleek and slender design of the Xperia 10 and Xperia 10 Plus

The Xperia 10 Plus, meanwhile, is available in an elegant, light gold for those who are looking for a subtle pop of colour in their everyday lives.

Meet the Makers: The team behind the sleek and slender design of the Xperia 10 and Xperia 10 Plus

What cultural and design references influenced you in designing the phone?

We take inspiration from our everyday lives. Smartphones are such a big part of our lives that it’s important to create devices that are both stylish and innovative.

We know the Xperia 10 and Xperia 10 Plus will be used for a multitude of different things – from consuming content to taking incredible imagery – so it’s important to cater to as many of these needs as possible.

The 21:9 Wide display was designed to enhance both the smartphones’ entertainment offering and its users’ productivity.

The phones sit beautifully in the hand. Why was this so important?

Creating the perfect hand-fit and pursing a bigger display were at the heart of our design process. The tall, slim frames of the new devices fit perfectly within your grasp and their borderless 21:9 Wide Full HD+ displays give users the ability to multi-task between apps on two windows, which is great for those who want stream a video and text at the same time!

Multi-tasking on the Xperia 10 Plus

The 21:9 display on each device makes the Xperia 10 and 10 Plus unique in the smartphone market. Were you looking to create a device that stands out from the rest?

Consumers are constantly seeking something new and exciting. We always challenge our own creativity to satisfy their needs. The 21:9 design offers ample useable screen space, whether you’re looking to increase your productivity by running two apps at once with the multi-window feature, or relaxing by watching content on your smartphone. Many modern blockbusters – as well as Netflix Originals – are filmed in the 21:9 ratio, meaning the Xperia 10 and 10 Plus are perfectly suited for the most popular films and box sets out there. The display also offers a deeper, unrestricted view of gameplay, giving gamers who use these new handsets to see more.

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Source: Sony Mobile Blog