• Kevin Bacon stars in the latest EE brand campaign which celebrates EE’s position as best network* for five years running
• The new advert sees Kevin Bacon take on an opponent at a game of squash, as they discuss the benefits of being with the UK’s biggest and fastest mobile network
• The campaign leads with a 30-second TV ad that launches on Friday 8^th February – view, share and embed the ad here.

Friday 8^th February 2019: Kevin Bacon will hit UK screens tonight in the latest EE brand campaign celebrating the mobile network’s latest award of best network for the fifth year in a row. The campaign, launching this evening during Coronation Street, highlights many of the fantastic benefits EE customers receive and reminds viewers why it is named the UK’s number one network year after year.

The advert opens with Bacon and a friend competing in a game of squash. His opponent complains of feeling “all over the shop” and not “on top of her game”, to which Kevin reassures her she absolutely can feel in control thanks to EE.

As the high-octane game continues, Bacon continues to tell his opponent all about EE’s award-winning network and its benefits, listing qualities including “best network for five years running”, “most reliable network” and “unbeatable 4G coverage”. His reassuring pep talk transforms her attitude, resulting in her emphatically declaring, “I feel unstoppable”, as she strikes the ball to take the win.

With the game at its dramatic finale, a worn-out Kevin Bacon congratulates his opponent for choosing to be on the “winning team” with EE and politely declines a re-match on the court.

Pete Jeavons, Director of Brand Marketing at EE, said: “This is the award all the networks want to win, and we’ve taken it home it five years in a row. Consistently delivering a network that works brilliantly for the customers we built it for is something worth shouting about. In this latest campaign, we’ve worked with Kevin to tell our customers exactly why we’re still top of our game.”

EE continues to drive digitally integrated campaigns with a focus on social across Twitter, Facebook, Instagram and Snapchat, as well as other video display partners. This campaign will run across TV, out of home (OOH), cinema and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.

The campaign kicks off with a 30-second TV ad that will launch on 8^th February 2019. The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London.

For more information on EE’s latest phones offers, please visit: https://shop.ee.co.uk/

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*According to RootMetrics data

Source: EE Newsroom
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