Samsung Electronics set the stage ablaze at the Galaxy Unpacked 2025 event held at the SAP Center in San Jose, California, unveiling the next generation of mobile AI through the Galaxy S25 series. Media outlets, influencers and industry experts from across the globe gathered to witness the latest innovations from Samsung’s flagship lineup. At the venue’s entrance, attendees queued up to snap selfies in front of the vibrant photo wall, while just beyond, the Experience Zone hummed with activity as tech enthusiasts clamored to get their hands on these groundbreaking devices.
Check out the photos below for a behind-the-scenes look at how Galaxy Unpacked 2025 captivated visitors with the Galaxy S25 series’ unparalleled AI capabilities and performance.
Packed and Pumped
![[Exclusive Photo] Inside Look at Galaxy Unpacked 2025: How Galaxy AI Stole the Show](https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-Mobile-Galaxy-S25-series-Galaxy-Unpacked-2025-Photos-of-Experience-Zone_main4.jpg)
▲ Excited Galaxy enthusiasts queue up in front of the SAP Center and the venue’s photo wall as they await entry.
Thrilled To Be Part of the Next Big Thing
![[Exclusive Photo] Inside Look at Galaxy Unpacked 2025: How Galaxy AI Stole the Show](https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-Mobile-Galaxy-S25-series-Galaxy-Unpacked-2025-Photos-of-Experience-Zone_main9.jpg)
▲ Spectators in the stands eager to witness the unveiling of the Galaxy S25 series and the next era of mobile AI innovation
Just Moments Away From Setting Foot on Stage
![[Exclusive Photo] Inside Look at Galaxy Unpacked 2025: How Galaxy AI Stole the Show](https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-Mobile-Galaxy-S25-series-Galaxy-Unpacked-2025-Photos-of-Experience-Zone_main11.jpg)
▲ Jay Kim, EVP and Head of Customer Experience Office at Mobile eXperience Business, Samsung Electronics (top), Rachel Roberts, Senior Manager of Smartphone Product Management at Samsung Electronics America (bottom left), and Cassie Smith, Senior Manager of Corporate Sustainability at Samsung Electronics America (bottom right) backstage moments before presenting
Sneak Peek of What’s To Come: Galaxy S25 Edge and Project Moohan
![[Exclusive Photo] Inside Look at Galaxy Unpacked 2025: How Galaxy AI Stole the Show](https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-Mobile-Galaxy-S25-series-Galaxy-Unpacked-2025-Photos-of-Experience-Zone_main16.jpg)
▲ Also, on display at the Experience Zone behind the main stage were the Galaxy S25 Edge and Project Moohan, Samsung’s Android XR headset.
Source: Samsung Mobile Blog
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