EE CELEBRATES 25 YEARS OF BAFTA PARTNERSHIP REVEALING NATION’S MOST ICONIC MOVIE MOMENTS OF LAST QUARTER-CENTURY
· Most iconic moments of the last 25 years in film are ranked as the finale of The King’s Speech, followed by the moment Gandalf says “You shall not pass” in Lord of the Rings: The Fellowship of the Ring and the finale of the Harry Potter franchise, according to new poll by EE, ahead of the 75th EE British Academy Film Awards
· Drama, thriller and sci-fi revealed as the nation’s top film genres, with Gladiator crowned as the nation’s favourite BAFTA-nominated ‘Best Film’ of the last 25 years
· Average Brit takes 16 minutes to decide on a new movie to watch and has watched their favourite film a whopping 12 times
· Advances in technology over last 25 years mean film fans are now watching films in new ways – streaming films simultaneously with friends and family in different locations; selecting what to watch using reviews on social media; looking up further information while the film is playing and streaming movies on our mobile devices
FRIDAY 11TH MARCH 2022: New research released today by EE ahead of the EE British Academy Film Awards, charts the nation’s film-loving habits from the last quarter-century. The research was commissioned in celebration of 25 years of its partnership with BAFTA, and 17 years of the EE Rising Star Award.
Debating top cinematic moments can lead to lively discussion among film lovers, but according to the research commissioned by EE there is a clear front runner– the finale of The King’s Speech comes up trumps. (10%), closely followed by the moment Gandalf (Ian McKellen) says “You shall not pass” in The Lord of the Rings: The Fellowship of the Ring (9%) and the finale of Harry Potter (9%). The moment Maximus (Russell Crowe) shouts “Are you not entertained” in Gladiator (6%) and Liam Neeson’s iconic line – “I have a particular set of skills” – as Bryan Mills in Taken (6%) also feature within the top five.
The new poll from EE also asked Brits to rank the best re-makes of all time, with A Star is Born (10%) coming out on top, closely followed by Ocean’s 11 (8%), The Jungle Book (8%) and Charlie and the Chocolate Factory (8%).
Given the choice of films that could be re-made with more modern special effects, Brits would most love to see The Wizard of Oz (9%) get a makeover, with Titanic (8%), E.T (8%) and Jaws (7%) also ranked highly.
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Top Ranked Film Genres |
Top Ranked ‘film you’d like to see re-made with modern special effects’ |
| 1. Drama | 1. Wizard of Oz |
| 2. Thriller | 2. Titanic |
| 3. Sci-fi | 3. E.T. |
| 4. Comedy | 4. Jaws |
| 5. Horror | 5. Lord of the Rings |
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Top Ranked ‘Best Film’ EE BAFTA Nominations (from past 25 years) |
Top Ranked ‘Best Original Score’ EE BAFTA Nominations (from past 25 years) |
| 1. Gladiator (2000) | 1. The King’s Speech (2010) |
| 3. The Pianist (2002) | 2. A Star is Born (2018) |
| 4. Three Billboards outside Ebbing, Missouri (2017) | 3. Slumdog Millionaire (2008) |
| 5. The Queen (2006) | 4. Moulin Rouge! (2001) |
| 6. Brokeback Mountain (2005) | 5. Up (2009) |
With the average person taking around 16 minutes to decide on a new film to watch, it’s perhaps no wonder film fans often return to tried and tested classics – in fact, on average Brits have watched their favourite film around 12 times.
And with so much choice, it’s clear the way we experience the magic of the big screen has evolved over the years. According to the research, for those watching films at home the key to a dreamy at-home set up including a comfy sofa and blanket, big screen, snacks and drinks, surround sound – and no interruptions to the movie!
Despite two fifths (41%) of Brits claiming they give a film their full attention every time, around a third (31%) of us Google the actors we’re watching throughout.
15% of Brits take the movie immersion even further by choosing to start streaming films simultaneously with friends or family in different locations, or video calling a friend or family member during a film so they can join in the experience.
When it comes to reviews, over a third (36%) trust the opinions of friends and family more than any other source. But we’re also turning to online communities for opinion, with a fifth (19%) watching a film because they heard about it on social media, and one in ten posting their thoughts about movies to their own followers.
With so many ways to access films – both in the cinema and at home – for some of us the choice is almost too much. One in ten end up watching different films on multiple devices just to keep the peace, and a hot-headed 6% go off in a strop or get into an argument if unable to agree on what to watch.
In order to add to the magic of the EE British Academy Film Awards 2022 for those watching the BBC One broadcast from home, EE is hosting a Watch Party like no other, streamed live on EE’s Twitter channel. With a line-up featuring breakout star of Drag Race UK, Bimini Bon Boulash, broadcaster Clara Amfo, film critic Ali Plumb and movie vlogger Daniel J. Layton, viewers will be able to engage with the excitement, reactions and commentary of the awards night this Sunday 13th March in a brand-new format.
The Watch Party is all being streamed live from the EE BAFTA Film House – powered by EE’s Full Fibre broadband. Throwing open its doors from tomorrow (Saturday 12th March), a few lucky film fans and their friends are set to be treated to the ultimate connected film viewing experience. Powered by just one broadband router, the EE BAFTA Film House will be connected to countless Google devices, immersing guests in a home-viewing experience like no other. Visitors will have the chance to stream one of the 2022 EE Rising Star nominees’ films on a 75” 4K TV, use voice control to order film-favourite snacks and drinks; control their own multi-sensory streaming experience by setting the atmosphere of the room to match their film choice and engage with bespoke EE BAFTA trivia games and photo moments – all without a drop in the ultrafast gigabit connection.
Pete Jeavons, Marketing Communications Director from EE comments: “This research reveals that while the way we watch films has changed over the last 25 years, our love for it remains the same. Our sponsorship of the BAFTA Film Awards is one of the longest-running arts partnerships in the UK, and we couldn’t be prouder to have introduced the EE Rising Star Award seventeen years ago. Wherever, or however, you’re tuning in on Sunday, we’re looking forward to celebrating yet another year in partnership with BAFTA.”
This weekend, cinema-goers can watch the official EE BAFTA Film Awards trailer looking back and celebrating 25 years of film. View, share and embed the film here: https://youtu.be/RboI1zyCAiI
The EE Watch Party will be live streamed on EE’s Twitter channel at 7pm on Sunday 13th March 2022 alongside the ceremony on BBC One.
For more information on EE’s partnership with BAFTA visit ee.co.uk/bafta.
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For more information, please contact M&C Saatchi Talk on [email protected]
Notes to eds:
Research conducted by Atomik Research with 2014 adults, polled between 5th – 7th February 2022.
About EE
EE runs the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK’s best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for the 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre and Customer Service awards.
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About BAFTA
BAFTA – the British Academy of Film and Television Arts – is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally.
Through its Awards ceremonies and year-round programme of learning events and initiatives – which includes workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA and Asia – BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new talent, and enables learning and creative collaboration. For more, visit www.bafta.org. BAFTA is a registered charity (no. 216726).
Source: EE Newsroom
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